A few years ago we told you about the discriminatory policies of Brown Forman, a Fortune 1000 company that distributes Jack Daniels, Southern Comfort, Finlandia Vodkas, Fetzer Wines, and Korbel Champagne among other brands. Soon after, we got word from the company’s flak they had changed course:
“Brown-Forman began offering domestic partner benefits in January 2009, amended our EEO policy to include gender identity or expression and have created a GLBT Resource Group, among other GLBT efforts.”
Well done, BF! We may now belly up to the bar for that Jack and Coke without reservation.
CFA is headed for a slow decline. With their strong identification with the religious right and against gays in general, it’s going to be difficult in the future to find new franchisees. Additionally, at corporate HQ, it’s going to be much harder to recruit qualified MBAs and other people they need to grow the company. Who would want to associate themselves with such a company? Religious extremists are very few in the upper ranks of highly qualified managers.
So they will go in slow decline, I predict, as they make small errors, miss opportunities, and have generally mediocre management from top to bottom. The only people they can attract at this point are the strongly anti-gay people, which pretty much eliminates the whole next generation.
I’m not worried — there are plenty of other fast food restaurants eager to steal their market share, and they will.