As we've documented this week, mainstream gay mags often aren't all things to all people. Nor should they be. Which is why, even if we're not huge consumers of DNA, Instinct, or Blue, we're glad to see them out there. But when we stumbled upon A Bear's Life, we knew we hit on something big: a mag aimed at a niche of an already narrow audience.

A Bear's Life is for, as you may have guessed, the bears and cubs out there tired of seeing their "masculine" lifestyles all but ignored in the pages of Genre and Out. What's more impressive, however, is the magazine's approach to its readers: They aren't cast as outsiders, but an "integral part of society."

We never thought we'd see the day when a burly, hairy man graced the cover of a magazine. Glad we can check that one of our list.

A Bear's Life