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A Single Man Is No Longer Gay Or Straight. It’s A-Sexual

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A Single Man, which tells the story of a gay professor mourning the loss of his partner, is being promoted with very heterosexual imagery, because Tom Ford is too cool for gay. But all of that is about to change — because on a re-printing of Christopher Isherwood’s novel that the movie is based on, the University of Minnesota Press, piggybacking on the movie’s buzz with a 27,000-print run, is going with just an image of Colin Firth. Because the film is now devoid of any sexual connotations.

But don’t blame the publisher. Minnesota Press originally wanted a photo of Firth and Julianne Moore, just like the movie posters, but it was director Ford who, reportedly, insisted on the solo shot.

What’s the marketing strategy behind Ford’s choice? We’re guessing he figures all the gays who are going to buy a copy (or see the movie) already know about the gay angle, and the readers (and audiences) he really needs to work on attracting are straight women. And their reluctant male partners.

By:           editor editor
On:           Dec 14, 2009
Tagged: , , , ,
  • 10 Comments
    • FakeName
      FakeName

      Boring. Nothing would inspire me to pick up the book or even glance at it twice. The Avon/Bard paperback from the 70s, one of a series Avon/Bard released, features a sketch of Isherwood done by Don Bachardy. Much better and more classic than this generi-cover.

      Although I find the book completely annoying no matter what’s on the cover.

      Dec 14, 2009 at 2:26 pm · @ReplyReply to this comment ·
    • gomez
      gomez

      get a grip, queerty. your phony outrage is tired

      Dec 14, 2009 at 2:39 pm · @ReplyReply to this comment ·
    • David Ehrenstein
      David Ehrenstein

      The strategy is to get Colin Firth the Oscar. That’s why he’s on the cover. It’s just that simple.

      Yes I liked the cover Don drew better.

      Dec 14, 2009 at 2:49 pm · @ReplyReply to this comment ·
    • bradk
      bradk

      now if there was only a way to put a Deborah Cox remix on the cover and make it sparkle we’d be in business!

      Dec 14, 2009 at 3:23 pm · @ReplyReply to this comment ·
    • Mish
      Mish

      Long (over a half hour) radio interview on NPR today with Tom Ford. Includes dialogue excerpts from the film.

      http://www.npr.org/templates/player/mediaPlayer.html?action=1&t=1&islist=false&id=121405891&m=121421604

      Dec 14, 2009 at 7:43 pm · @ReplyReply to this comment ·
    • John
      John

      At a glance, who would even recognise Colin Firth in that image?

      He should’ve been wearing some wet patns.

      Dec 14, 2009 at 8:01 pm · @ReplyReply to this comment ·
    • John
      John

      Eh, pants, not patns…

      Dec 14, 2009 at 8:21 pm · @ReplyReply to this comment ·
    • R.F.
      R.F.

      Um….the title of the book/movie A SINGLE MAN. Why would they put Julianne Moore on the cover with him? Strectching this a little guys huh?

      Jan 7, 2010 at 11:01 am · @ReplyReply to this comment ·
    • Fitz
      Fitz

      I saw the movie. It’s mostly about clocks and lovely furniture.

      Jan 7, 2010 at 11:18 am · @ReplyReply to this comment ·
    • Mr.Woo
      Mr.Woo

      Me too, I saw this movie. YAWN. Come to China please.

      Jan 13, 2010 at 10:12 am · @ReplyReply to this comment ·

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