Advertising
Accustomed to Hating Gays, Microsoft Now Wants to Be Their Web Broswer
Jerry Seinfeld? Yeah, Microsoft is notorious for some terrible advertising. But marketing Internet Explorer 8 on Indian television, the software giant decided to go gay with this spot. The ad is still pretty terrible, but maybe it’s nice to see a company synonymous with discriminating against gays finally recognizing they might actually be a decent customer base?
they just want their money…not their respect….
@alan brickman: Like virtually every company out there.
Microsoft is relatively gay friendly, though. I’m not very familiar with that ridiculous X-Box controversy, but I believe they provide domestic partnership benefits and did a quick turnaround on supporting antidiscrimination legislation.
Exxon-Mobil, now there’s a company to criticize. Or the Amway Blackwater familial empire.
Maybe I’m a little dense, but I don’t see how this is pro-gay.
Curious. It’s a tacky ad but it’s kinda nice to see something more overt than the usual suggestive ads we see out there. Wish it were done better. What it evokes most for me is a sadness that this can be shown in India but not in the U.S. I can only imagine the fury of the christofascist-right-wingnuts were an ad like this to air in the states.
LAWL. Internet Explorer is the worst browser evar.
@alan brickman: Which is why they have the highest-ranking (and probably highest-paid) transgendered executive of any Fortune 500 company.
Microsoft isn’t as GLBT-hating as we make them out to be.
I’m pretty sure that kid’s just gay for pay, which is a crappy take-home image.