Activists in St. Petersburg are attacking Pepsi for breaking the city’s gay-propaganda ban with a drink that has a rainbow on its bottle.
Wimm-Bill-Dann, a PepsiCo subsidiary in Russia, produces a brand of milk known as Vesyoly Molochnik, or “Happy Milkman.” But a group of irate consumers has gotten its udders in a bunch over the milk’s logo, a rainbow, which it sees as the international symbol for the LGBT community.
Score one for branding!
Last Friday, representatives asked prosecutors in St. Petersburg to take action because Wimm-Bill-Dann was violating the ban on pro-gay images that could “damage the health, moral and spiritual development of the under-aged.” Violators can face fines of up to $16,100.
“In the near future we are planning to picket the shops,” Anatoly Artyukh told Fontanka.ru “and hand out leaflets informing people that the money they spent on this milk will be used to finance gay propaganda.”
Wait till the get a load of Skittles.