Adam Lambert Tries Convincing Britain That He’s Not The Male Lady Gaga
On Saturday, Adam Lambert dropped in to London’s G-A-Y to perform a few songs while promoting the U.K. release of For Your Entertainment. It drops there May 3, which reminds us: People still wait for record labels to tell them when they’re allowed to listen to certain music?
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Almost. But you’ve still go it wrong. RADIO tells you what music you will be allowed listen to. Depending on the genre/target radio market (pop, AC, Hot AC etc).
The label “sends a song to radio for ‘adds’” then radio decides to add it or not and how many spins. Adding and spins are industry verbs. They exponentially increase spins mathematically until you move with a positive bullet up the charts. One network refusing you an early add will forever doom you to remaining outside of the top 10 before your song peaks and starts moving down. If you’re lucky after you go “recurrent” (retired) you’ll be on the AC (adult contemporary) at least.
Radio can decide to play a song that is not sent for adds, and rarely will and certainly never on pop unless they know it’s coming for an add usually. This is what happened to Adam Lambert’s FYE single, the label already knew that homophobic male industry insiders of radio would never really embrace it and they sent WWFM for early adds on the tail of FYE.
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Adam rocked this performance!