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Androgynous Male Model Andrej Pejic Lands Dutch Bra Campaign

With cascading blond locks and a lithe form that’d make Kate Moss jealous, Andrej Pejic has walked for top designers in both men and women’s clothing.

Now the Serbian beauty is appearing in a series of ads for Dutch department store Hema’s new Mega push-up bra. The media is abuzz with the controversy this is causing in the usually progressive Netherlands, but we really don’t see the big deal.

Boyish girls have been used to sell women’s clothing since before Twiggy was a mere sprout and gender-benders like Amanda Lepore, RuPaul and Carmen Carrera have popped up in fashion and accessory spreads for more than a decade. Even trans model Isis has popped up in two seasons of America’s Next Top Model.

The only question that matters is does Pejic look good in the adverts—and clearly he does.

By:           Dan Avery
On:           Dec 13, 2011
Tagged: , , ,

    • Cam

      This is the natural conclusion to what the modeling industry has been going for.

      Both the men and women have been getting skinnier and skinnier and getting less and less sexual looking with the men all waxed to within an inch of their lives. It is no shock that one of the sexier people out their modeling women’s clothing turns out to be a male.

      That said, I don’t know what he looks like as a man but he makes a stunning woman.

      Dec 13, 2011 at 7:35 pm · @ReplyReply to this comment ·
    • tj

      LOL @Carmen Carrerra which one of these things don’t belong hahaha

      Dec 13, 2011 at 8:06 pm · @ReplyReply to this comment ·
    • Ryan

      @MikeE: That’s like people walking past you in the street and saying (presuming you’re straight acting) “He doesn’t look gay at all, he’s just a straight man that likes men!” You don’t know Andrej, and to spout on about being a glorified drag queen is not only offensive but defeats the whole point of the LGBT community: to stand together against prejudice.

      Dec 13, 2011 at 8:11 pm · @ReplyReply to this comment ·
    • Tom J
      Tom J

      @Ryan: Well said Ryan…)))

      Dec 13, 2011 at 8:22 pm · @ReplyReply to this comment ·
    • ewe

      very attractive for a young plasic barbie.

      Dec 13, 2011 at 8:45 pm · @ReplyReply to this comment ·
    • Alex, Holland
      Alex, Holland


      HEMA is not a designer brand but rather a big chain like Target, hence the price 20 euros or roughly 25 dollars.

      Also I have not read any Dutch newspapers that are considering this controversial…

      Dec 13, 2011 at 8:48 pm · @ReplyReply to this comment ·
    • Mark Snyder
      Mark Snyder

      I love that this person is genderqueer yet I can’t help but notice… extremely skinny, white, blonde… typical.

      Dec 13, 2011 at 8:57 pm · @ReplyReply to this comment ·
    • sam

      @Mark Snyder: And what exactly is wrong with being skinny, white and blonde? Hardly his fault for that now is it

      Dec 13, 2011 at 9:04 pm · @ReplyReply to this comment ·
    • kylew

      Surely it’s false advertising to use someone as an example of how good their push up bras are, when the model has no mammaries to push up?

      Dec 13, 2011 at 9:55 pm · @ReplyReply to this comment ·
    • Cam

      @Mark Snyder: said…

      “white, blonde… typical.”

      You do realize that his modeling campaign is in Holland don’t you? Care to take a guess as to what color the majority of people in Northern Europe are?

      But then again, why would facts matter to you?

      Dec 13, 2011 at 10:07 pm · @ReplyReply to this comment ·
    • AedanRoberts

      @kylew– I actually think its brilliant BECAUSE he’s a man. Not false advertising at all: “If this bra makes this guys non-existent boobs look phenomenal imagine what it could do with a little bit more to work with!”

      Also: the man looks stunning. In a completely believably female sense. In this photo he is no longer a man. He is a beautiful woman. I’d love to see how he looks in men’s clothing for contrast.

      Dec 13, 2011 at 10:48 pm · @ReplyReply to this comment ·
    • Mike

      It’s cool to see Samantha Womack is doing bra adverts now that she’s off EastEnders…

      Dec 13, 2011 at 11:49 pm · @ReplyReply to this comment ·
    • CBRad

      @JayKay: Yes. Also Prince (in the ’80′s), Annie Lennox….those are more who I think of when I think of “androgynous” people.

      Dec 13, 2011 at 11:51 pm · @ReplyReply to this comment ·
    • BillCooney

      @AedanRoberts: Andre walked the catwalk for Karl Lagerfield in men’s clothes. Maybe if you Google that and look for photos, your curiosity will be satisfied!

      Dec 14, 2011 at 2:28 am · @ReplyReply to this comment ·
    • BillCooney

      When Frank Sinatra married Mia Farrow, Ava Gardner remarked that “I always knew Frank woukd wind up with a boy!”

      Dec 14, 2011 at 2:30 am · @ReplyReply to this comment ·
    • CBRad

      @BillCooney: LOL. (But I actually heard that Sinatra hated Mia Farrow’s short Vidal Sassoon/Rosemary’s Baby haircut when she got it).

      Dec 14, 2011 at 2:46 am · @ReplyReply to this comment ·
    • jameseq

      What is androgynous about prominent cheekbones, prominent eyebrow ridge, prominent jawline, long lean legs, narrow hips, small bum? On which body are we alot more likely to find these – a man or a woman?

      These things are markers of masculinity. Look at what women have to do to approximate our features – starving themselves, wonder if ‘their bums look big in this?’, shaping their eyebrows to look like the defined ridge of a man, using makeup to give the appearance of strong cheekbones and jawlines if they dont have them. Look at what happens to the faces, the bodies of women bodybuilders on testosterone. In ethnicities where it is common for women to have these features, the men’s features are even more pronounced due to testosterone.

      It shows the sexual power that hetero women have over hetero men (Im a Bi-man), that theyve been able to redefine these markers of masculinity. So that now most people believe that these markers were/are instinctively, inherently and eternally FEMININE???

      In the late19th Century CE, Laura Bullion’s facial type (consistent with history) was seen as male. In the 1920s, it would have been seen as ‘masculine femininity’. Today, her facial type is considered as just ‘femininity’, or even ‘ THE femininity’ to which all women must aspire to. Maude Adams a feminine beauty in her time, would be seen as quite plain today. What is considered a beautiful female face has markedly changed.

      Andrej Pejic, has the face of a Man

      Dec 14, 2011 at 6:46 am · @ReplyReply to this comment ·
    • jameseq

      youll have to search engine/wiki Laura Bullion and Maude Adams to see the photos of their faces, as i couldnt get the links through moderation

      Dec 14, 2011 at 6:49 am · @ReplyReply to this comment ·
    • Alex, Holland
      Alex, Holland

      He is beautiful! Come on, plenty of women are jealous of him.

      Dec 14, 2011 at 12:10 pm · @ReplyReply to this comment ·
    • lucifer

      There are way to many labels out there .

      Dec 14, 2011 at 1:46 pm · @ReplyReply to this comment ·
    • boobless

      Being a female with small boobages, I would totally buy a bra that made a man look like he had boobs. Brilliant advertising.

      Dec 14, 2011 at 5:08 pm · @ReplyReply to this comment ·
    • fatefox

      @kylew: As a woman, I saw this and thought – if that bra can do that for a guy with no boobs, imagine what it can do for a woman. It’s effective marketing. He’s stunningly beautiful and I’d love to see him dressed in a tux for contrast. Whichever gender, he’s striking.

      Dec 14, 2011 at 5:23 pm · @ReplyReply to this comment ·
    • kasaethis

      @Sweetbrandigirl2004: Where exactly do you get the right to tell someone to gender conform? If he can look stunning representing either gender’s clothing styles, why shouldn’t he? He’s not saying ‘I am a woman on the inside’, so why should he have to remove his penis just to make people of your opinion happy? And why should men have to dress like men or women dress like women? This is a beautiful world where more than ever we can represent ourselves how we feel we want to be percieved.
      You should get off your gender-conforming-say-so horse and walk around with the people without a bone to pick with someone who may in fact be just a little too pretty for your standards. You’re hindering the love and acceptance the LGBT community strives to achieve, and that does no one any good.
      I say power to him, Andrej Pejic that is. He’s a beautiful person with a good head on his shoulders, irregardless of what he wears or for whom. He’s an inspiration.

      Dec 14, 2011 at 5:34 pm · @ReplyReply to this comment ·
    • cotton

      I think im in love

      Dec 15, 2011 at 5:50 pm · @ReplyReply to this comment ·
    • Tali
    • johnny

      he is actually Australian of Serbian descent, he comes from Broadmeadows a working class suburb of Melbourne

      Dec 17, 2011 at 1:42 am · @ReplyReply to this comment ·
    • Dallas David
      Dallas David

      @Tali: Interesting photos. Makes ya wonder how well he can play Parcheesi, don’t it?

      Dec 20, 2011 at 3:49 am · @ReplyReply to this comment ·

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