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Are You More Inclined to Drink a Wine That’s Described Like a Twink?

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We’ve asked this question before: When a consumer goods brand specifically markets to the gay community, are you more likely to buy the product? In the case of Absolut — which always likes to note how many years it’s been advertising with the gays (the answer is 40 years) — the “Swedish” liquor brand (now owned by a French company) has become the defacto gay vodka, even while competitors try to steer some gay dollars their way. But you know what we don’t have? A defacto gay wine! Maybe that’s all about to change.

At least UO! Wines, a Spanish vintner, would like that. They’ve come up with three wine labels catering to the sophisticated gay man. Or at least the gay man who doesn’t want to drink wine out of a box.

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And how does UO! expect gays to buy its goods? By tailoring the branding and descriptions of each wine to our tastes. There’s Antinoo, a red that’s “young and mature, fruity, elegant, smooth…Mediterranean”; there’s Ánima Blanca, a white that’s “fresh on the palate, potent…like a low whisper floating at you from behind your neck at just the right time”; and Oscura Lágrima, a red packaged with the line, “They say that the best sex is tumultuous like a storm cloud, and we’re inclined to agree.”

Combine that with a logo of a fit guy in some sort of bondage worship scene, and you won’t be able to resist this gay vino.

By:           editor editor
On:           Aug 21, 2009
Tagged: , , , , ,
  • 4 Comments
    • Alexandre
      Alexandre

      i’m in! i hope they sell it in france!

      Aug 21, 2009 at 1:37 pm · @ReplyReply to this comment ·
    • Rob
      Rob

      I prefer wine with boring labels. Cute labels make me wonder if the winemakers thought they couldn’t sell their wine on taste alone.

      Aug 21, 2009 at 1:51 pm · @ReplyReply to this comment ·
    • Rowen
      Rowen

      I’m on board with Rob. I don’t drink wine based on how cute the model (if they even have one) is on the label. I drink it because I know what I think is good and what I think is bad. If I like it, then they’d have to work pretty hard to get me to not buy it based on the label.

      I’m also one of those people who doesn’t go ga ga just because the model in the corner has a 6 pac, so I figure I’m a little different from your average gay man.

      Aug 21, 2009 at 1:57 pm · @ReplyReply to this comment ·
    • Mike
      Mike

      It looks like he’s wrapped in the hand tefillin that orthodox Jews where to pray. Not so sexy!

      Aug 21, 2009 at 9:33 pm · @ReplyReply to this comment ·

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