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Axe Kindly Requests Gay Men Immediately Stop Using Its Products

THE SHOT — I don’t know a single self-respecting gay man who uses any Axe product (that car fragrance-esque bodyspray product ruined it for us), so this Canadian billboard shooting back at Old Spice doesn’t really phase me. [via]

By:           Ryan Tedder
On:           Oct 18, 2010
Tagged: , , , ,

  • 39 Comments
    • Michael
      Michael

      OMG somebody call GetEqual/HRC/GLAA/ACLU/Amnesty International.

      Oct 18, 2010 at 3:26 pm · @ReplyReply to this comment ·
    • josep86av
      josep86av

      WOW! this is probably the most ridiculous post ever, quit being so delicate, i actually think it’s a clever ad

      Oct 18, 2010 at 3:30 pm · @ReplyReply to this comment ·
    • Devon
      Devon

      That company’s advertisements reek of desperation almost as badly a their customers.

      Personally I’ve never bought an Axe product seeing as it all smells like low-rent cologne diluted with cat pee, so that’s an incredibly simple request to oblige.

      Oct 18, 2010 at 3:34 pm · @ReplyReply to this comment ·
    • Pony
      Pony

      Indeed, one of the greatest trivial stories ever posted. If you can’t report the news, go out there and make some.

      Oct 18, 2010 at 3:37 pm · @ReplyReply to this comment ·
    • *Jacob*
      *Jacob*

      Yeah, makes no sense to me how this is jabbing at Gay men. It’s clearly aimed at Old Spice, and I think it’s a little clever.

      Besides, they said “on a horse” not “under a horse”.

      Oct 18, 2010 at 3:44 pm · @ReplyReply to this comment ·
    • Charlie
      Charlie

      oh for crying out loud… with a world filled with anti-pansy advertising THIS is what you think of as an insult to gay folks?

      Oct 18, 2010 at 3:47 pm · @ReplyReply to this comment ·
    • Viral
      Viral

      Doesn’t Axe know, we’d rather save a horse and ride a cowboy anyway… although riding the cowboy while still on the horse is the shiz too

      Oct 18, 2010 at 3:49 pm · @ReplyReply to this comment ·
    • EM
      EM

      This is not a homophobic ad.

      You have got this all wrong.

      Oct 18, 2010 at 3:53 pm · @ReplyReply to this comment ·
    • CONVERSATION CHAMBER
      CONVERSATION CHAMBER

      This is akin to 50 Cent supposedly telling gay men to kill themselves, and I hope Axe doesn’t bother to dignify this was a statement, assuring the public that this rhetoric isn’t true. Too often Queerty, and other gay blogs, likes to instigate drama where there is none. All that does is create an annoyance that results in an anti-gay backlash from the observing public, who look at the chatter as a bunch of silly, thin-skinned whining. Stop being so paranoid and reading into things.

      Oct 18, 2010 at 4:05 pm · @ReplyReply to this comment ·
    • Traci
      Traci

      Eh. Axe stinks, anyway, there’s absolutely no scent they have that smells good in any way. So, let them shoot themselves in the foot if they way. I, for one, would have a very grateful nose if men stopped using Axe.

      Oct 18, 2010 at 4:08 pm · @ReplyReply to this comment ·
    • BillCooney
      BillCooney

      AXE – the High Karate or Jade East of the new millenium. No self-respecting gay man would wear the fragance. It’s the perfume equivalent of a Member’s Only jacket!

      Oct 18, 2010 at 4:27 pm · @ReplyReply to this comment ·
    • Zed
      Zed

      1) clearly a dig at old spice, not homogays

      2) homogays should all have enough taste not to use Axe anyhow

      3) @BillCooney, Member’s Only Jackets are totally awesome, so quit hatin’

      Oct 18, 2010 at 4:46 pm · @ReplyReply to this comment ·
    • Brandon H
      Brandon H

      Their deoderant is OK. I used to be a big fan of Adidas deoderant, but I cant find it anymore where I live, so their white solid Clix is an OK alternative (not the gel).

      I don’t like Old Spice or many of the other mens deoderant becaue of that weird musky smell they always put in them. This one and adidas doesn’t seem to have it.

      Now the body spray needs to die a horrible horrible death. If you can’t afford a decent cologne then don’t use anything.

      Oct 18, 2010 at 4:50 pm · @ReplyReply to this comment ·
    • jason
      jason

      It’s a very heteronormative ad, that’s for sure. It’s appealing to lame straight guys who think that wearing a fragrance will make them appealing to women. LOL.

      Oct 18, 2010 at 4:58 pm · @ReplyReply to this comment ·
    • AdonisOfFire
      AdonisOfFire

      Something like 2 years ago there was an Axe commercial showing some skanky sweety bitch dancing and then says “there’s no such thing as a hot sexy sweaty DUDE”. I took that as homophobic, since yes…there is.

      Oct 18, 2010 at 5:21 pm · @ReplyReply to this comment ·
    • Greg
      Greg

      I think this is actually attacking the Old Spice ads, not homophobic. But i suppose if you didn’t know the Old Spice ads you could read it as homophobic.

      Oct 18, 2010 at 5:36 pm · @ReplyReply to this comment ·
    • Jimmy Fury
      Jimmy Fury

      They’d have been better off sticking with their existing ads.

      Not because there’s anything wrong with this one, but because the Old Spice Guy is second only to NPH riding a unicorn on the awesome scale.

      Oct 18, 2010 at 5:41 pm · @ReplyReply to this comment ·
    • Yuki
      Yuki

      It’s certainly aimed at straight men, but it’s not homophobic; it’s taking a pot-shot at Old Spice’s “I’m on a horse!” commercial.

      Oct 18, 2010 at 6:00 pm · @ReplyReply to this comment ·
    • suzygoo
      suzygoo

      …does not really FAZE me-stupid editor!

      Oct 18, 2010 at 6:02 pm · @ReplyReply to this comment ·
    • dave
      dave

      Seriously, who writes your headlines? I wonder how long they had to chew on this one, wondering “hmm, how can I spin a heteronormative but otherwise harmless ad into a big hissy fit about THE MAN oppressing us poor homos?”

      Seriously, stop. It makes us look reactionary and prone to histrionics, which makes it easier for our enemies to dismiss what we say when we actually do have a legitimate beef.

      Oct 18, 2010 at 6:10 pm · @ReplyReply to this comment ·
    • drewbrown
      drewbrown

      There wasn’t room for “For Men Who Prefer Being on a Woman/Man/FTM/MTF/Intersex” It just didn’t fit.

      Oct 18, 2010 at 6:11 pm · @ReplyReply to this comment ·
    • drewbrown
      drewbrown

      @AdonisOfFire: That statement (there’s no such thing as a hot, sweaty, sexy DUDE) is not homophobic, just wildly inaccurate.

      Oct 18, 2010 at 6:15 pm · @ReplyReply to this comment ·
    • Ealan
      Ealan

      Wow, for a minute I thought there was an actual story here. What a dumb post.

      Oct 18, 2010 at 6:38 pm · @ReplyReply to this comment ·
    • GaryG
      GaryG

      It’s the #1 selling men’s deodorant in Canada. I always wondered what that stench was coming from up North…

      Oct 18, 2010 at 6:48 pm · @ReplyReply to this comment ·
    • Jeremy
      Jeremy

      I used Axe to spray on my carpet. It stinks enough to beat my cat’s pee. So I guess I have to find a new “deodorizer”….

      Oct 18, 2010 at 7:09 pm · @ReplyReply to this comment ·
    • Hunter
      Hunter

      Don’t they have Sephora in Canada?

      No self-respecting gay man would wear this vinegar.

      Oct 18, 2010 at 8:49 pm · @ReplyReply to this comment ·
    • canuck
      canuck

      Isn’t part of the transition from the teenage years to young-adulthood realizing that Axe products are garbage?
      And why haven’t you complained about their commercials? They’re just *ahem* heteronormative.

      Oct 18, 2010 at 9:17 pm · @ReplyReply to this comment ·
    • peteNsfo
      peteNsfo

      AXE is part of Gillette…

      Gillette makes a great product and is one of the ‘straightest’ good ‘ol boy, dare I say- homophobic companies (at least the US execs) ever.

      They make money hand over fist… Excel, MACH Razors, Suave products, AXE, etc.

      Great product in a company run by knuckleheads, imho

      Oct 18, 2010 at 9:49 pm · @ReplyReply to this comment ·
    • Eric
      Eric

      Am I really the only one who saw the sarcasm in this story?

      Oct 19, 2010 at 2:00 am · @ReplyReply to this comment ·
    • Ryan
      Ryan

      This is just like the 50 Cent non-controversy, but I do think Queerty was probably kidding.

      Oct 19, 2010 at 3:11 am · @ReplyReply to this comment ·
    • Sabatghzl1098
      Sabatghzl1098

      Axe has always targeted straight men with “wear our deodorant and women will jump on you” commercials.

      This ad isn’t only non-homophobic, it’s what Axe has been doing for years.

      Oct 19, 2010 at 7:59 am · @ReplyReply to this comment ·
    • Sabatghzl1098
      Sabatghzl1098

      @peteNsfo: Axe is made by Unilever, not Gillette.

      Oct 19, 2010 at 8:02 am · @ReplyReply to this comment ·
    • Yellow Bone
      Yellow Bone

      Hey Queerty, there’s ACTUAL homophobia that you could be fighting. Not inventing stories. Clearly they’re attacking Old Spice.

      /fail

      Oct 19, 2010 at 8:34 am · @ReplyReply to this comment ·
    • jon
      jon

      OMG 90% of men like WOMEN!!!! SOUND THE ALARM!!!!!!!!!!!! USING SEX TO MARKET WTF!!!!!!!!!!!!!!! queerty please.

      Oct 19, 2010 at 9:16 am · @ReplyReply to this comment ·
    • Ashton C
      Ashton C

      I personally love the Chocolate Axe Bodyspray Spray.Slight hint of Cocoa, ambergris and musk. Get’s me laid every single time so stop hating.

      Oct 19, 2010 at 10:12 am · @ReplyReply to this comment ·
    • Queer Supremacist
      Queer Supremacist

      Axe is for provincial douchebag breeder boys who call each other “bro” and “dude” and use the word “like” every third word in every sentence. I would sooner dab ammonia behind my ears.

      However, this is not even a tempest in a teapot. It’s not even a tempest in a teaspoon.

      This whole site should be on failblog.org; if you ever need an example of declining literacy rates in this country, here you go.

      Oct 19, 2010 at 3:57 pm · @ReplyReply to this comment ·
    • Jai
      Jai

      Holy fuck! The whole post was a joke people.

      Oct 19, 2010 at 5:55 pm · @ReplyReply to this comment ·
    • drewbrown
      drewbrown

      If NO ONE gets the joke, does it actually count as a joke?

      Oct 19, 2010 at 6:18 pm · @ReplyReply to this comment ·
    • Sam
      Sam

      Your joke fails at approaching the awesomeness that is the Old Spice Guy, Axe. They shouldn’t have done this ad, trying and failing to properly mock your rivals ad looks kind of sad.

      Oct 19, 2010 at 7:06 pm · @ReplyReply to this comment ·

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