Axe Kindly Requests Gay Men Immediately Stop Using Its Products
THE SHOT — I don’t know a single self-respecting gay man who uses any Axe product (that car fragrance-esque bodyspray product ruined it for us), so this Canadian billboard shooting back at Old Spice doesn’t really phase me. [via]
That company’s advertisements reek of desperation almost as badly a their customers.
Personally I’ve never bought an Axe product seeing as it all smells like low-rent cologne diluted with cat pee, so that’s an incredibly simple request to oblige.
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This is akin to 50 Cent supposedly telling gay men to kill themselves, and I hope Axe doesn’t bother to dignify this was a statement, assuring the public that this rhetoric isn’t true. Too often Queerty, and other gay blogs, likes to instigate drama where there is none. All that does is create an annoyance that results in an anti-gay backlash from the observing public, who look at the chatter as a bunch of silly, thin-skinned whining. Stop being so paranoid and reading into things.
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Their deoderant is OK. I used to be a big fan of Adidas deoderant, but I cant find it anymore where I live, so their white solid Clix is an OK alternative (not the gel).
I don’t like Old Spice or many of the other mens deoderant becaue of that weird musky smell they always put in them. This one and adidas doesn’t seem to have it.
Now the body spray needs to die a horrible horrible death. If you can’t afford a decent cologne then don’t use anything.
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Seriously, who writes your headlines? I wonder how long they had to chew on this one, wondering “hmm, how can I spin a heteronormative but otherwise harmless ad into a big hissy fit about THE MAN oppressing us poor homos?”
Seriously, stop. It makes us look reactionary and prone to histrionics, which makes it easier for our enemies to dismiss what we say when we actually do have a legitimate beef.
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@AdonisOfFire: That statement (there’s no such thing as a hot, sweaty, sexy DUDE) is not homophobic, just wildly inaccurate.
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AXE is part of Gillette…
Gillette makes a great product and is one of the ‘straightest’ good ‘ol boy, dare I say- homophobic companies (at least the US execs) ever.
They make money hand over fist… Excel, MACH Razors, Suave products, AXE, etc.
Great product in a company run by knuckleheads, imho
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Axe is for provincial douchebag breeder boys who call each other “bro” and “dude” and use the word “like” every third word in every sentence. I would sooner dab ammonia behind my ears.
However, this is not even a tempest in a teapot. It’s not even a tempest in a teaspoon.
This whole site should be on failblog.org; if you ever need an example of declining literacy rates in this country, here you go.
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OMG somebody call GetEqual/HRC/GLAA/ACLU/Amnesty International.