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While their steps seem clumsy, I wonder if this brand could ever do anything to change our impression?
Guido Barilla as a Bukkake boy. Nothing less, and still maybe not then.
I’ve already made the switch and won’t bother switching back to Barilla. Further, this video contest could go horribly wrong for them. Buona fortuna, Guido.
Sorry, but there’s a lot wrong with this article that seems more interested in slinging mud (or dirty pasta water)…
1. Saying “I’m sorry” is too little, too late. Appointing paid executives whose responsibility it is to improve diversity and inclusion in the workforce is more than many other offending companies have done.
2. Diversity=”gay people”? That statement is stunningly narrowminded, and it wouldn’t surprise me to find other groups similarly disenfranchised in Barilla’s workforce.
3. No mention in the article of Barilla submitting to the HRC Corporate Equality Index (which would quantify their progress) nor David Mixner’s role in this. I haven’t met him, but he doesn’t seem like an idiot nor a corporate shill.
But, yes, the contest is an incredibly stupid and cheesy idea.
I took Guido’s advice to now my heart…and stomach belongs to Galbani. Delicioso!!!
I won’t win and receive awards so i won’t submit a vedio, but i will keep telling people don’t buy this brand.
As a Pastaferian, I take great pride in knowing that the Almighty Flying Spagetti Monster has extended his noodley appendages down upon Barilla Pasta’s corporate elite and shown them the light of pasta inclusion. Too bad I just stocked up at Costco last week and won’t be needing any more pasta for like 20 years.
This sounds like a job for Brian Kinney!!! But even he may find it impossible to rescue this company from the remarks of Guido.
They do realize that we did not forget that that smug fuk, Guido Barilla, still owns/runs the company that he inherited from his father? There is no amount of advertising that will let me forget that for every box of his “traditional” pasta that is sold money goes into his spoiled, arrogant Armani pocket.
It’s so difficult being busy wife and mother. I went to the store the other night and decided to get some pasta and sauce, I remember the bad brand started with a B. I had forgot my phone so I couldn’t check. We are on a budget and I usually get Bertolli cause it’s only 1.98 and it’s not bad stuff, chunky good flavor a little too sweet. You can imagine my relief when I got home and looked up anti-gay pasta and there it was. Barilla the one not to buy. Oh and just to be clear. I am a gay man.
First, I threw out all my Barilla the day I heard about this issue and I will not buy anymore. However, what is it exactly that the Company would have to do to rectify their past mistake?
It appears they already have an employee benefits policy that does not discriminate and they are now going to do some advertising to target the gay community.
Does Mr. Barilla have to resign as head of his family owned company to atone for his mistakes? Perhaps the Company should make donations to gay charities? Support gay candidates for office? Denounce the Pope? Gay hiring quotas?
It’s all about baby steps and bringing this Company and others around to realize their mistake. Grow up and get real – demanding extreme actions will get us nowhere. Let the gay groups work with Barilla to get them to where they need to be. Criticizing everything they do as “too little too late” is not helping. We are not the tea party where we demand all or nothing and demand it be done immediately.
@DennisBTR: Sorry, why would we bother to waste our time. It isn’t like anyone needs Barilla products.
Here is an idea, disavow what the CEO said, or fire him.
Sounds like when Coors hired that Spawn-of-Cheney to buff up their “diversity” creed…
Guido made his bed (of bigotry laden pasta)
Needs to lay in it now and watch his sales/stocks plummet
A thought once uttered, can not be erased. Capitalistic freedom at work. I’ll pass, thank you.
They’re a big, worldwide brand. Oh that’s right: Ciao, Barilla!
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