If you’ve never come across a Hudson News bookstore, you’ve obviously never been in an airport or train station. But with 500 outposts nationwide, Hudson News quietly became one of the biggest retailers of Us Weeklys, USA Todays, shlocky romance paperbacks, and M&Ms to commuters. So when it makes even a semi-controversial decision, it doesn’t go unnoticed. Like the time it censored the January 2009 issue of GQ, which featured a naked (albeit with carefully placed hands) Jennifer Aniston, by treating it like any other adult rag: covering it up. And now that editor-in-chief Jim Nelson cooperated with Sacha Baron Cohen’s media onslaught for the current July issue featuring Bruno? The magazine’s bottom half is being covered by a black bar in Hudson News stores. Which is fitting, since the entire issue does read like a copy of Playgirl.
Oh, and speaking of covering things up, is a naked Asher Roth (he of the undergrad anthem “I Love College”) your idea of a smart marketing campaign?
galefan2004
“I don’t know, but I didn’t get as far as his eyes, did you?” (Dolly Parton, Romeo)
Yeah, I think this is a brilliant advertising campaign which most definitely draws the readers intention to the sports watch in question. However, I think this limits the audience you are trying to market to. Its obvious that they are marketing to gay men, but this advertisement also has the side effect of alienating straight men.
AlanInSLC
Asher Roth is a cutie for sure. Yum! đ
naprem
@AlanInSLC: I agree. Never heard his music, so couldn’t say on that. But I’d fuck him.
J
Something’s been done to his mouth, you can tell. Give him back his mouth and I’d fuck him anyday (not bruno).
Oscar
I usually do not like rap but I like his.I like him too.He’s cute in a dork-like way.I’ll fuck him also.
RainaWeather
I hate Asher Roth