The briefs won’t be in stores till February 2 but this first ad looks good.
Still, even though Bex is hotter than us and 99% of the male population, here he looks a little…tired? Has he put on weight? Is Harper Seven keeping him up till all hours?
We need to get to the bottom of this, so we’re gonna pore through this collection of ads and billboards David did for Armani over the years. You can look too if you promise not to drool.
Click through to see David Beckham the way he should always be dressed.
Images via H&M, Armani