MILLENIAL BUYERS

Calvin Klein Underwear Campaign Features Same-Sex Couples Getting Handsy

A few weeks ago we caught wind of a new Calvin Klein campaign featuring frisky same-sex (and hetero) encounters facilitated by smart phones. Hook-ups have gone mainstream!

Related: Calvin Klein Tackles The Age Of Grindr And Casual Threesomes In Steamy Campaign

Well it appears that pushing the sexual fluidity envelope is a company-wide mandate — CK’s latest underwear campaign is chock full of guy-on-guy, girl-on-guy and guy-on-is-that-a-girl-or-a-guy-we-can’t-tell action.

Related: Justin Bieber Has Nothing On Cristiano Ronaldo’s Untouched Underwear Photos

The campaign is called “Touch,” and we’re guessing the art direction went something like “OK, it’s moving day and you accidentally ate a bag of magic mushrooms. GO!”

Take a look:

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