MILLENIAL BUYERS

Calvin Klein Underwear Campaign Features Same-Sex Couples Getting Handsy

A few weeks ago we caught wind of a new Calvin Klein campaign featuring frisky same-sex (and hetero) encounters facilitated by smart phones. Hook-ups have gone mainstream!

Related: Calvin Klein Tackles The Age Of Grindr And Casual Threesomes In Steamy Campaign

Well it appears that pushing the sexual fluidity envelope is a company-wide mandate ā€” CKā€™s latest underwear campaign is chock full of guy-on-guy, girl-on-guy and guy-on-is-that-a-girl-or-a-guy-we-canā€™t-tell action.

Related: Justin Bieber Has Nothing On Cristiano Ronaldoā€™s Untouched Underwear Photos

The campaign is called ā€œTouch,ā€ and weā€™re guessing the art direction went something like ā€œOK, itā€™s moving day and you accidentally ate a bag of magic mushrooms. GO!ā€

Take a look:

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