A new ad from ES Collection challenges you to look into the eyes of Kirill Dowidoff. But like the title of the ad suggests, it’s “hard to resist” looking elsewhere. Watch the video and find out where your eyes wander. Did you get distracted by his chiseled body? Or were you enamored with his face that was a cross between Channing Tatum and Andy Roddick?
Either way, you’re rewarded with a GIF set below.
Did you stay focused?