Chemistry.com's New Ad Campaign Hits The Spot

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Chemistry.com struck another blow against rival eHarmony. The dating sites have been at war for months now, largely because of Chemistry.com's aggressive ad campaign. A previous series questioned eHarmony's queer exclusion. Now a new round rags on eHarmony founder Dr. Neil Clark Warren's celibacy celebration:

Dr. Warren, a former seminary student who has had several books published by Focus on the Family, an evangelical Christian group, has publicly voiced his belief that premarital sex can increase the likelihood of one’s marrying the wrong person.

No way, Warren: screwing helps weed out the losers.

eHarmony, meanwhile, reiterated that they have nothing against gays. Nor are they swayed by Warren's evangelical roots. The site simply doesn't have the appropriate "psychological data" to pair same-sex couples.

Damn our bent brains!

Lesbian Launches Lawsuit

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Online dating site eHarmony has finally landed a date with a jury. Lesbian Linda Carlson's lawyer filed the suit yesterday with the Los Angeles Superior Court and alleges the virtual breeding pool denied her because she's gay. Though this may be the first lawsuit of it's kind launched against the company, it's hardly the first time they've come under fire for their anti-gay ways.

Rival dating company, Chemistry.com, recently launched an ad campaign deriding eHarmony's discriminatory policies. Among the mud slinging clips, one will find one of a gay man wondering if his dick digging disqualified him from the site. eHarmony has since filed a lawsuit against Chemistry.com's parent company, Match.com.

eHarmony's homophobic stance shouldn't be surprising. Founder Dr. Neil Clark Warren once peddled his relationship building "skills" on Focus on the Family's James Dobson's radio program. The organizations dissolved their official relationship when eHarmony went public, but many claim Warren kept the Christian inclinations. eHarmony's defended its actions in the past, claiming that they're marriage oriented site and since gays can't marry, they can't cater to the queens. They've also asserted that their extensive compatibility questionnaire - the one that helps them set up "soul mates" - has been designed for heterosexual couples and thus they can't guarantee its gay effectiveness. We can (almost) guarantee that's bullshit.



Queerty Team

Editor
Andrew Belonsky

Editorial Director
David Hauslaib

Publisher
Jossip Initiatives

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