[stream provider=video flv=x:/www.queerty.com/wp/docs/2010/02/DOVE_LAUNCH_011410_hi.mp4 img=x:/www.queerty.com/wp/docs/2010/02/spermcbsdovead.jpg embed=true share=true width=650 height=340 dock=true controlbar=over skin=dangdang.swf bandwidth=med autostart=false /]
By refusing the dating ad from ManCrunch while approving Focus on the Family’s anti-abortion ad, CBS has only invited the cynical eyes of the 90 million viewers to see which ads they did approve — and whether those ads were any more graphic, obscene, or sexualized as ManCrunch’s. First up is this entry for Dove Men + Care, which is Dove’s first product aimed at men, according to a company release. And in the first half-second of the spot, American viewers will be subjected to GRAPHIC IMAGES OF SPERM!
The ad (we only have a 10-second preview, provided by Dove) showcases “one man’s journey of unsung moments from childhood to fatherhood in a montage of scenes set to the ‘William Tell Overture.’ The 45-second commercial, ‘Manthem,’ depicts the expectations placed upon men when they are boys, the pressures they face as young adults, and the societal forces they must contend with as husbands and parents. The spot creatively and humorously illustrates the arrival of comfort that men experience when they can finally take it all in stride with their own definition of success.”
Heh. “Manthem.” Cute. So are those little sperm guys.