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CBS Approved This Super Bowl Ad Featuring Close-Up Shots of Sperm

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By refusing the dating ad from ManCrunch while approving Focus on the Family’s anti-abortion ad, CBS has only invited the cynical eyes of the 90 million viewers to see which ads they did approve — and whether those ads were any more graphic, obscene, or sexualized as ManCrunch’s. First up is this entry for Dove Men + Care, which is Dove’s first product aimed at men, according to a company release. And in the first half-second of the spot, American viewers will be subjected to GRAPHIC IMAGES OF SPERM!

The ad (we only have a 10-second preview, provided by Dove) showcases “one man’s journey of unsung moments from childhood to fatherhood in a montage of scenes set to the ‘William Tell Overture.’ The 45-second commercial, ‘Manthem,’ depicts the expectations placed upon men when they are boys, the pressures they face as young adults, and the societal forces they must contend with as husbands and parents. The spot creatively and humorously illustrates the arrival of comfort that men experience when they can finally take it all in stride with their own definition of success.”

Heh. “Manthem.” Cute. So are those little sperm guys.

By:           editor editor
On:           Feb 3, 2010
Tagged: , , , , , , ,

  • 4 Comments
    • julie
      julie

      i’m glad we’re not shoving our homosexual agenda down their throats.

      Feb 3, 2010 at 7:26 pm · @ReplyReply to this comment ·
    • fredo777
      fredo777

      To be honest, up-close sperm footage isn’t all that racy. I mean, we saw that in the “Look Who’s Talking” movies.

      Feb 3, 2010 at 11:12 pm · @ReplyReply to this comment ·
    • scott
      scott

      Can we stop talking about this freaking ManCrunch commercial. Who has ever heard of ManCrunch anyway? They are getting more publicity out of this than they would have if their ad had ever aired. In fact, the whole thing is probably a publicity stunt. Have you seen the production “quality” of the ad? Drop it. That ad sucked and I’m glad its not airing. And stop talking about ManCrunch, as they are getting exactly what they wanted – publicity for an unknown dating site.

      Feb 3, 2010 at 11:50 pm · @ReplyReply to this comment ·
    • Drew
      Drew

      @Scott
      its not that the commercial was some masterpiece, we all know it sucked, its just that one of the largest, most watched television channels is seemingly homophobic. To me, CBS is just as homophobic as the next channel. There is a certain degree of homophobia that is acceptable among str8 America, and I think CBS maintains just that.

      Feb 4, 2010 at 1:47 pm · @ReplyReply to this comment ·

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