Queerty is better as a member

Log in | Register

Chemistry.com Ups The Queer Ante


Online dating site Chemistry.com continues to embrace the gays.

The site, run in conjunction with Barry Diller’s Match.com, previously made headlines by targeting rival eHarmony.com’s gay ban. They then came out with a silly series of gay print ads. Now, a perky publicist informs us that Chemistry.com has launched a $40 million commercial campaign featuring real life couples proclaiming their own special vows. And, not surprisingly, the campaign includes some queers, like this adorable duo.

Brandweek provides some more details:

The campaign will run primarily on cable stations such as Bravo, Food Network and TNT. “Cable is a great medium for us,” said Ginsberg. Radio supports. Chemistry.com spent $21 million in measured media in 2007, per Nielsen Monitor-Plus. Agency hanft raboy and partners, New York, handles.

Chemistry.com, which is owned by Match.com, 500,000 unique visitors last month compared to the year prior—a 72% spike—per Score MediaMetrix, Reston, Va. It has 4.2 million registered members.

So what impact did Chemistry.com’s attack ads have on eHarmony? Apparently, a positive one. eHarmony saw its February unique visitor total rise to 2.8 million from 1.8 million the year prior.

On a related note, Diller last week won a court case allowing him to split his company, IAC/InteractiveCorp – which owns Match.com – into five parts. Stocks rose 3.2% this morning. We’re going to start looking for someone with IAC stock.

By:           Andrew Belonksy
On:           Mar 31, 2008
Tagged: , , , , ,
  • 4 Comments
    • dizzyspin
      dizzyspin

      this is how I want commercials to be: gay-friendly without being preachy. If youre single and looking, you should register with Chemistry.com and show them your support!

      Mar 31, 2008 at 4:20 pm · @ReplyReply to this comment ·
    • M Shane
      M Shane

      At least 1 stock price went UP. I tread that The 34,600 jobs have been dumped in the NY Stock Exchange.

      Mar 31, 2008 at 5:37 pm · @ReplyReply to this comment ·
    • sam
      sam

      Cutest thing EVER?

      I think so.

      Mar 31, 2008 at 6:04 pm · @ReplyReply to this comment ·
    • Ash
      Ash

      Sorry but these two have absolutely no chemistry.

      Mar 31, 2008 at 9:18 pm · @ReplyReply to this comment ·

    Add your Comment

    Please log in to add your comment

    Need an account? Register It's free and easy.



  • QUEERTY DAILY

     




    FROM AROUND THE WEB

    Copyright 2014 Queerty, Inc.
    Follow Queerty at Queerty.com, twitter.com/queerty and facebook.com/queerty.