As we reported last month, the ad wars continue between Chemistry.com and rival eHarmony. Today, AfterElton took a closer look at the Match.com-owned site's revolutionary approach the advertising:
For a company to go directly after its biggest competitor in advertising is nothing new in a media landscape scarred by cola wars and fast-food takedowns. But for a company to use another company’s intolerance of same-sex relationships as a key talking point in two mainstream campaigns is something new and very bold.
And smart as shit, too.
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· Travis King says: Well, Sammi, if by “we” you mean yourself, then that’s fine. But... »
· Sammi says: All that I am arguing is that the tiny homosexual population, which I am part of, should... »
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· Billy says: My sister used to work for Sen. Levin’s home office in Detroit. As far as... »
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· Same Crap says: The boycott is futile and won’t make a difference. Do you know the next item... »
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· Sean Chapin says: @Romeo: Adam’s facebook account announced earlier that his website would be... »
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· romeo says: Yeah, Luis, I totally believe he’s like a brother to you. Hope the both of you rot... »
· Luis says: Free The Porter Rican, ..Nd i need my rosery back, it aint his fault a fag went tryin to... »
Carrie Prejean’s Naked Backside (From Another Angle!) (34)
· romeo says: You can have her, Cal! LOL »
· calrick says: All you faggots an lesbians, Carrie is absolutely “hot” to us real men.... »
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· Joey says: Ew. No more anorexic ugly models please. »
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