The dating site BeautifulPeople.com wanted to tout its new gay and lesbian section with a series of billboards promoting same-sex marriage. But the company says it faced censorship because the ads promoting beautifulpeoplegay.com and beautifulwomenonly.com humorously depict infamous “traditional marriage” defenders like Sarah Palin and Michelle Bachmann tying the knot.
In addition to the Palin-Bachmann pairing, another billboard shows Donald Trump and GOP nominee Mitt Romney getting hitched, with President Obama officiating. A press release from BeautifulPeaople.com indicates censored versions are now appearing in ten locations around Los Angele, CA, and Clearwater, FL, which allegedly rejected the original ads.
The original undoctored ads are appearing on mobile billboards in New York City.
“This is a national campaign championing equal rights for the LGBT community and pledging support in a colorful way,” says Beautiful People director Greg Hodge. “Through a humorous campaign we wanted to showcase how many of our political heavyweights are living in the last century.”
Sure the company is benefiting from the national furor over same-sex marriage, but it’s also putting its money where its mouth is: 15% of every same-sex membership is being donated to a non-profit organization championing marriage equality.