Matthew McConaughey takes the starring role in this new Dolce & Gabanna cologne commercial, fresh territory for the formerly crunchy movie star.

Our sibling Mollygood raises an interesting point about this business arrangement: why did McConaughey - who once claimed not to wear deodorant, let alone colonge - agree to do a festish-esque advert?

Perhaps it's forthcoming offspring. Or, as MG suggests, the inevitable moral decline that comes with fame. We hope the former…