A singing bear atop a cheerleader’s pyramid … in a Speedo. A giant rainbow. Sheep in honeycomb couture. All for a product with zero calories. If Coca-Cola Zero isn’t intentionally being marketed to gays here, they should find a new creative agency. [via Adme]
Marketing
Did Coca-Cola Just Make A Really Gay Ad Without Even Knowing It?
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myrios123
that… was horrible.
walt zipprian
that was AWESOME!
Michael vdB
It was….um….unbelieveable.
Everyone out there
I want nothing to do with this commercial.
bryce
haha seriously awful.
was that even a song?
if birds pooped candy?!?
Cooper
He’s riding Bearback!! bahahaha.
But yeah, that’s bad. I wouldn’t say gay just flamboyant in a musical sort of way.
I don’t really view it as being that gay.
Erick
Would this be on the so bad is good category? No.
akn
Anybody else think this is a blantant rip-off of this banned French (and far-more-awesome) Orangina commercial?
http://www.youtube.com/watch?v=5UFKrpZaqyg
AlanInSLC
Wow, just from the comments here, its obvious the marketing needs some help. Everyone has a completely different take on the intention of the commercial.
mixed-fruits
@akn: You beat me to it, AKN. I saw this on Orangina vending machines and walls of Paris subway and went: “WTF!” And then I saw the whole ad!
Colin
…what.
Lucky Luke
That was awful.
And Coke Zero doesn’t taste like regular coke at all.
edgyguy1426
LOL if birds pooped candy
NativeNYker
I didn’t get it…
xo
Rants, Thoughts & Merde
http://www.rantsthoughtsmerde.com/
Alex
@akn: WTF was that?!?
Smokey Martini
I think the aim was to be absurd, not gay.
Scott
The music reminded me of Meatloaf’s 80’s music.
re: Orangina ad, I kept expecting the bear to bite off the deer’s head.
dnyinnyc
That was embarrassing to watch.
Phoenix (Pepsi Drinker For Now On)
Awk!! That made me feel icky inside.
Roxy
i think they’re marketing it towards furries if they’re marketing it towards anyone.
Chris
@AlanInSLC:
It’s called subjectivity bud. And this wasn’t really “gay” at all in my opinion.
Andrew Triska
@mixed-fruits: Me, too — I saw the Orangina ad, and did a little double-take when I saw the Coke one. Like, “Haven’t I seen this before…?”
Domaq
It looks more like an LSD trip than a gay trip. Although the bird pooping candy might turn it into a bad trip rather quickly.
Tweek
can’t tell if it was intentional or not, but that was really, really gay.
And, they probably could have deleted that part about birds pooping candy…. No. Bad ad agency. We don’t say poop on tv or ever. It’s a silly word. No. (taps ad agency on the nose)
Gary
well, I thought it was hillarious. . .not gay, just hillariously awful on too many levels. . .but hey, not as bad as those bear in the woods toilet paper ads. I see the connection with those Orangina ads as well, but on a different level. The Orangina ad is borderline porn, this ad is just dumb and sophmoric.
Aaron Khan
Even better watching when you’re high