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Marketing

Did Coca-Cola Just Make A Really Gay Ad Without Even Knowing It?

A singing bear atop a cheerleader’s pyramid … in a Speedo. A giant rainbow. Sheep in honeycomb couture. All for a product with zero calories. If Coca-Cola Zero isn’t intentionally being marketed to gays here, they should find a new creative agency. [via Adme]

By:           editor editor
On:           Jun 1, 2009
Tagged: , , ,
  • 26 Comments
    • myrios123
      myrios123

      that… was horrible.

      Jun 1, 2009 at 2:03 pm · @ReplyReply to this comment ·
    • walt zipprian
      walt zipprian

      that was AWESOME!

      Jun 1, 2009 at 2:09 pm · @ReplyReply to this comment ·
    • Michael vdB
      Michael vdB

      It was….um….unbelieveable.

      Jun 1, 2009 at 2:12 pm · @ReplyReply to this comment ·
    • Everyone out there
      Everyone out there

      I want nothing to do with this commercial.

      Jun 1, 2009 at 2:21 pm · @ReplyReply to this comment ·
    • bryce
      bryce

      haha seriously awful.
      was that even a song?
      if birds pooped candy?!?

      Jun 1, 2009 at 2:23 pm · @ReplyReply to this comment ·
    • Cooper
      Cooper

      He’s riding Bearback!! bahahaha.

      But yeah, that’s bad. I wouldn’t say gay just flamboyant in a musical sort of way.

      I don’t really view it as being that gay.

      Jun 1, 2009 at 2:38 pm · @ReplyReply to this comment ·
    • Erick
      Erick

      Would this be on the so bad is good category? No.

      Jun 1, 2009 at 2:45 pm · @ReplyReply to this comment ·
    • akn
      akn

      Anybody else think this is a blantant rip-off of this banned French (and far-more-awesome) Orangina commercial?

      Jun 1, 2009 at 2:48 pm · @ReplyReply to this comment ·
    • AlanInSLC
      AlanInSLC

      Wow, just from the comments here, its obvious the marketing needs some help. Everyone has a completely different take on the intention of the commercial.

      Jun 1, 2009 at 2:52 pm · @ReplyReply to this comment ·
    • mixed-fruits
      mixed-fruits

      @akn: You beat me to it, AKN. I saw this on Orangina vending machines and walls of Paris subway and went: “WTF!” And then I saw the whole ad!

      Jun 1, 2009 at 3:07 pm · @ReplyReply to this comment ·
    • Colin
      Colin

      …what.

      Jun 1, 2009 at 3:53 pm · @ReplyReply to this comment ·
    • Lucky Luke
      Lucky Luke

      That was awful.

      And Coke Zero doesn’t taste like regular coke at all.

      Jun 1, 2009 at 4:39 pm · @ReplyReply to this comment ·
    • edgyguy1426
      edgyguy1426

      LOL if birds pooped candy

      Jun 1, 2009 at 4:51 pm · @ReplyReply to this comment ·
    • NativeNYker
      NativeNYker

      I didn’t get it…

      xo
      Rants, Thoughts & Merde
      http://www.rantsthoughtsmerde.com/

      Jun 1, 2009 at 5:43 pm · @ReplyReply to this comment ·
    • Alex
      Alex

      @akn: WTF was that?!?

      Jun 1, 2009 at 6:09 pm · @ReplyReply to this comment ·
    • Smokey Martini
      Smokey Martini

      I think the aim was to be absurd, not gay.

      Jun 1, 2009 at 7:20 pm · @ReplyReply to this comment ·
    • Scott
      Scott

      The music reminded me of Meatloaf’s 80’s music.

      re: Orangina ad, I kept expecting the bear to bite off the deer’s head.

      Jun 1, 2009 at 7:21 pm · @ReplyReply to this comment ·
    • dnyinnyc
      dnyinnyc

      That was embarrassing to watch.

      Jun 1, 2009 at 9:00 pm · @ReplyReply to this comment ·
    • Phoenix (Pepsi Drinker For Now On)
      Phoenix (Pepsi Drinker For Now On)

      Awk!! That made me feel icky inside.

      Jun 1, 2009 at 10:22 pm · @ReplyReply to this comment ·
    • Roxy
      Roxy

      i think they’re marketing it towards furries if they’re marketing it towards anyone.

      Jun 1, 2009 at 11:16 pm · @ReplyReply to this comment ·
    • Chris
      Chris

      @AlanInSLC:

      It’s called subjectivity bud. And this wasn’t really “gay” at all in my opinion.

      Jun 2, 2009 at 1:57 am · @ReplyReply to this comment ·
    • Andrew Triska
      Andrew Triska

      @mixed-fruits: Me, too — I saw the Orangina ad, and did a little double-take when I saw the Coke one. Like, “Haven’t I seen this before…?”

      Jun 2, 2009 at 4:48 am · @ReplyReply to this comment ·
    • Domaq
      Domaq

      It looks more like an LSD trip than a gay trip. Although the bird pooping candy might turn it into a bad trip rather quickly.

      Jun 2, 2009 at 9:40 am · @ReplyReply to this comment ·
    • Tweek
      Tweek

      can’t tell if it was intentional or not, but that was really, really gay.

      And, they probably could have deleted that part about birds pooping candy…. No. Bad ad agency. We don’t say poop on tv or ever. It’s a silly word. No. (taps ad agency on the nose)

      Jun 2, 2009 at 11:54 am · @ReplyReply to this comment ·
    • Gary
      Gary

      well, I thought it was hillarious. . .not gay, just hillariously awful on too many levels. . .but hey, not as bad as those bear in the woods toilet paper ads. I see the connection with those Orangina ads as well, but on a different level. The Orangina ad is borderline porn, this ad is just dumb and sophmoric.

      Jun 2, 2009 at 4:10 pm · @ReplyReply to this comment ·
    • Aaron Khan
      Aaron Khan

      Even better watching when you’re high

      Jun 2, 2009 at 8:06 pm · @ReplyReply to this comment ·

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