LOGO is attempting to lure viewers with more than Rupaul’s Drag Race and A-List: New York: The Viacom gay bastard child is greenlighting three new series for 2011, including Be Good Johnny Weir (originally a Sundance series, which LOGO will film a second season for), Pretty Hurts (“a comedic reality series that follows the staff and clients of a high-end Beverly Hills medical office that specializes in ‘liquid face lifts,’” debuting in FEbruary), and Setup Squad (“a workplace docu-soap … focused on a Manhattan-based matchmaking service that pairs up professional ‘wing people’ with those that are unlucky in love,” premiering in April). I’m pretty sure that last one is what’s come up Kept, the sugar daddy series A-List was originally going to be about.
“Pretty Hurts” is a comedic reality series starring Beverly Hills’ lovable “injector to the stars” Rand Rusher. Hollywood’s high maintenance elites learn that “Pretty Hurts” when they come to Rand’s office to get frozen, smoothed and plumped up with cosmetic injectibles – but the real funny stuff happens in between the needle pricks.
The staff is its own cast of fabulous LA eccentrics, headed up by Rand’s ex, Curt, who manages the whole business – and the homes that he and Rand still share. It’s not always domestic bliss. The rest of the staff juggles the ever shifting dynamics of Curt and Rand’s relationship with the diva-ish demands of their over- the-top clientele. Each episode follows at least one client’s procedure — and all the funny little dramas that really get under your skin when you’re working with the ones you love.
No-nonsense Renee Lee has the business solution for people who stink at dating: she hooks them up with professional “wing” women and men from her agency. From the producers of “Pawn Stars,” “Setup Squad” is a docu-reality series where relationship misfits get saved from themselves by experts who coach them in ‘the art of the pickup.’ The “wing” women and men are snappy and sexy: two straight women, a lesbian, and a gay man – all fierce and fun and full of opinions about their ineffectual clients. They give clients a crash dating makeover, transforming them from ‘shabby & shy’ to ‘chic & confident’. Then they provide a real shot at love, breaking the ice for them in social settings. Then the real dramas unfold. Will they land the deal? Or get snubbed by their intended target? And what happens when one of the experts gets a little too cozy with their client? Find out in this highly charged reality series combining the most sizzling parts of dating shows with the most electric elements of workplace dramas.