We’ve already shown our susceptibility to marketing gay performers as sex objects but the Scissor Sister’s Jake Shears has taken it one step further by using a Rentboy.com to pimp out his band’s upcoming album, Nightwork. Who knew that Rentboy was good for more than just finding luggage handlers?
The Rentboy profile actually presents Shears as the personification of their upcoming album, listing his talents as “stripping and gogo dancing” and his rate as “$11.99 USD.” It’s especially interesting both because Jake Shears has said in the past that he’s not singing songs just for the gays and because it’s hard to imagine any straight performer, no matter how sexual, using Adult Friend Finder to literally whore out their work.
By utilizing the 1980 Robert Mapplethorpe photo of dancer Peter Reed’s clenched ass for their album cover, posing semi nude for Tetu magazine, and now advertising Nightwork over a gay escort site, seems Shears has unapologetically integrated his band’s gay sexuality into its marketing. Brava.