Klondike made two tough biker dudes endure a moment of intimacy by forcing them to hold hands for five whole seconds. The reward? A “What The Fudge?” Brownie from a company that cringes at the sight of two biker bears touching. But is the commercial against male hand-holding or is it mocking ultra-butch homophobia? Furthermore, if five seconds of man handholding equals a free Klondike bar, why isn’t The Eagle drowning in ice cream sandwiches right now?
At any rate, the bikers are correct to be nervous. As we all know, holding hands for six seconds results in a chocolate wedding cake. Holding hands for seven seconds causes you to develop a fetish for women’s shoes. And holding hands for eight seconds makes you pregnant. That is why Klondike’s new slogan is, “if you’re going to hold hands, you should really wear a condom.” We don’t know what that has to do with ice cream, but you can’t deny it’s memorable.
pattja
This is much a function of American gender norms as it of homophobia. Men are limited in the range of acceptable emotions–physical pleasure, raucous joy, and anger are acceptble.
Intimacy of pretty much any kind, other than sexually charged intimacy with traditionally attactive women, would be unacceptable.
Bick
I don’t know about you, but the Biker Bear on the right is all mine.
Kathleen
“why isn’t The Eagle drowning in ice cream sandwiches right now?”
Maybe because The Eagle is closed.
jason
Society teaches boys that it’s wrong to touch other boys excessively. You can see this in the nervous glances that parents give to their growing sons if they exhibit excessive physical affections for each other. Girls, on the other hand, are encouraged to touch each other or, at the minimum, not prevented from doing so.
It’s a double standard. Females, in the form of mothers, contribute to it. They are to blame just as much as men.
JAW
I am a leather bear and found it funny
Advertising keep evolving… and sometimes not in a good way… Harrah’s Casino in New Orleans has been running an add in the PHILADELPHIA GAY NEWS that I find offensive… it shows 4 young guys (one wearing a rainbow colored feather boa) crunched together, playing what appears to be one slot machine, The tag line reads..
“Where Any Jack Who’s a Queen Can Live Like a King”
My concerns are… Why do we always have to be depicted differently then the rest of society… 4 guys crunched together at one slot machine does not happen… then add a rainbow colored feather boa and moat of us know that it really does not happen
The tag line is what really set me off… why would a straight casino refer to us as Queens? This was not a Gay Bar… advertising a Drag night… This was a straight company, that is hurting in the economy, finally looking to allow us to visit, since nobody else is.
Has anyone else seen the ad?
Am I over reacting?
bluechip244
C’mon we’re getting to be as bad as some blacks ( and I am one so don’t split your panties!, who take every opportunity to use the race card. The friggin commercial was funny! Leave it at that! (And I do not use the ‘African-American’ moniker. I am American and my family has been in the US for many generations)
Athena
Okay, the first that popped into my head? Their jingle.
Aaaand then I read the article. And then I watched the video, and couldn’t help but giggle. They’re waaaaaay too happy to get ice cream.
Honestly, I think the folks who made the video were like, ‘oh, lol, tough biker-dudes being not-tough!’ instead of ‘oh, lol, tough biker-dudes being not-straight!’