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eHarmony Suddenly a Proud Sponsor of World’s Most Famous Lesbian Couple

Remember when people-matching website eHarmony.com refused to accept gay applicants? And they blamed it on not having a proper psychological algorithm for it (and not because they were homophobic)? And competitor Chemistry.com had a whole ad campaign to point that out? And the policy even got them sued? No longer! Because not only does eHarmony now want you to find your same-sex life partner, it’s a sponsor of Ellen DeGeneres’ daytime talk show. And what, pray tell, are they sponsoring? None other than “The Newlywed Game,” where a straight couple faced off against none other than Ellen and wife Portia de Rossi on today’s program. Thankfully Portia has a new show to plug, Better Off Ted, which meant she got to hang out for an interview, too.

[flv:http://queerty.com/media/EllenWeddingGame.flv http://queerty.com/media/EllenWeddingGame.jpg 640 420]

By:           editor editor
On:           Mar 16, 2009
Tagged: , ,
  • 21 Comments
    • The Gay Numbers
      The Gay Numbers

      Hey, even bigots in a bad economy have to make sacrifices.

      Mar 16, 2009 at 7:17 pm · @ReplyReply to this comment ·
    • atdleft
      atdleft

      Ha. At least eHarmony figured out that it doesn’t pay to mess with teh gay. ;-)

      Mar 16, 2009 at 7:49 pm · @ReplyReply to this comment ·
    • Brianna
      Brianna

      I picked up on that too when I was watching it earlier. Sarah Warn just put up a blog post about the show

      http://www.afterellen.com/blog/sarahwarn/ellen-interviews-portia-who-also-happens-to-be-her-wife

      Mar 16, 2009 at 7:54 pm · @ReplyReply to this comment ·
    • Charles J. Mueller
      Charles J. Mueller

      Maybe they figured out where their bread is actually being buttered?

      Mar 16, 2009 at 9:02 pm · @ReplyReply to this comment ·
    • The Gay Numbers
      The Gay Numbers

      Two of the responses here are indicative of how the right is able to use gays. Rather than realizing the right is perfectly willing to take our money, and run Prop 8 ads against us with it. We see their taking of our money as a virtue because it means they ‘accept’ us.

      Mar 16, 2009 at 10:23 pm · @ReplyReply to this comment ·
    • Ellen Has Degenerated
      Ellen Has Degenerated

      Word to the wise: do not, under any circumstances, stoop to interviewing your own other half on your own talk show. It makes people wonder about your own mental health.

      Mar 16, 2009 at 10:24 pm · @ReplyReply to this comment ·
    • Brianna
      Brianna

      @Ellen Has Degenerated:

      (rolls eyes) Portia isn’t *only* Ellen’s wife. She’s an actress promoting her new TV show. Don’t act as if she is some random nobody who just gets on the show because they’re together.

      Mar 16, 2009 at 10:37 pm · @ReplyReply to this comment ·
    • markfmckinney
      markfmckinney

      I wonder what Tina would say if she say this?

      Mar 16, 2009 at 10:47 pm · @ReplyReply to this comment ·
    • RTEFE
      RTEFE

      El barely mentions her orientation

      Mar 16, 2009 at 11:06 pm · @ReplyReply to this comment ·
    • Smokey Martini
      Smokey Martini

      Is it me, or do I have the sense that Ellen and Portia were trying really REALLY hard not to kiss? I feel a bit of tension there…

      Mar 16, 2009 at 11:18 pm · @ReplyReply to this comment ·
    • sam
      sam

      watched it today. they are so freaking adorable. like seriously i had a big dumb grin the whole time

      Mar 17, 2009 at 7:03 am · @ReplyReply to this comment ·
    • Alexa
      Alexa

      I forgot to set the tivo, so thanks for posting this. They are too, too cute.

      Mar 17, 2009 at 8:04 am · @ReplyReply to this comment ·
    • hardtobelieve
      hardtobelieve

      Even more ridiculous – they are promoting the actual eHarmony.com site, which STILL does not allow gay and lesbian users. I hope that Ellen realizes that she is allowing a blatantly discriminatory company to advertise on her show…

      Mar 17, 2009 at 11:07 am · @ReplyReply to this comment ·
    • Andy P.
      Andy P.

      @ Hardtobelieve

      Actually, eHarmony is going to start offering their service to gays by the end of March. My guess is this sponsorship was meant to herald that fact. Although, really, it wasn’t very smart of them to do the sponsorship prior to the change in service. And, true, they only acquiesed due to a lawsuit, not exactly demonstrating that they’ve had a change of heart but merely a fear of litigation. Either way, I won’t be using eHarmony for that fact alone.

      Mar 17, 2009 at 12:55 pm · @ReplyReply to this comment ·
    • Cam
      Cam

      They are creating a DIFFERENT site to handle gays. they after all wouldn’t want the straight people coming to their sites to have to see the icky links for “Men 4 Men” or “Women 4 Women”

      Mar 17, 2009 at 1:05 pm · @ReplyReply to this comment ·
    • A
      A

      And eHarmony was hardly sponsoring the Ellen show – look more closely, they are sponsorning the entire “The Newlywed Game” which the game show happened to be promoting on Ellen that day.

      Mar 17, 2009 at 4:18 pm · @ReplyReply to this comment ·
    • Telly_Smitts
      Telly_Smitts

      I’m sorry but I don’t buy it AT ALL! eHarmony has been up and running for a long time now and they have also rejected gay applicants. Even if they do begin accepting them I would not be one to support the site. To me they are playing both sides of the fence. Just like Maureen Mullarkey, the staff at eHarmony are all opportunists!

      Basically it boils down to either financial or political gain.

      Mar 17, 2009 at 9:22 pm · @ReplyReply to this comment ·
    • Telly_Smitts
      Telly_Smitts

      slight typo:

      “eHarmony has been up and running for a long time now and they have also rejected gay applicants.”

      I meant to say they have always rejected gay applicants.

      Mar 17, 2009 at 9:24 pm · @ReplyReply to this comment ·
    • Broken
      Broken

      I loved Joshua and Tanyalee until I found out they were Jesus freaks. :(

      Mar 17, 2009 at 9:32 pm · @ReplyReply to this comment ·
    • getreal
      getreal

      Even if e-harmony decides to start allowing LGBT people starting next month they still ran a discriminatory site and I think they should be boycotted. There are plenty of sites like this I’m sure don’t have the same unfair history. I think we should all gay or straight support companies that don’t discriminate against people. Just my opinon.

      Mar 17, 2009 at 11:12 pm · @ReplyReply to this comment ·
    • jhohanna smit
      jhohanna smit

      I love Big and Sweet Asses

      Dec 12, 2009 at 10:59 pm · @ReplyReply to this comment ·

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