Oh look, it’s another “softball” ad promoting gay marriage. It’s the same thing we saw during Prop 8, and again in Maine during the Question 1 battle. These ads don’t work. But why is this one notable? Because its creators, Equality California, will be airing the mini-story about Mary-Kate’s moms Frances and Cynthia during Sunday’s broadcast of the Miss California USA pageant. You know, the one that Carrie Prejean won? And then, lost?
EQCA, meanwhile, is holding out for a 2012 ballot repeal of Prop 8. So for now, this ad is just a gentle reminder that, “Hey, there are still gays being discriminated against around here.”