Just because Exodus International is facing tough economic times, or showed a single glimmer of hope by dropping support of its own National Day Of Silence, doesn’t mean Alan Chambers & Co. are abandoning their mission to covert gays to straights. In its new world order for 2011, Exodus is mounting a new plan: target the young.
Its manifesto for the coming year is dubbed “Simplify, Amplify and Intensify.” That means refining its messaging (simplify), broaden its reach (amplify), and go balls to the wall (intensify). For your wee ones.
In an open letter to supporters, Exodus chief Chambers says, “In 2011 we will turn up the volume on our simplified message and begin providing increased and focused resources for individuals, families, schools and churches. For instance, the greatest area of need in our culture is outreach to young people. We will be changing the name of Exodus Youth to Exodus Student Ministries in order to encompass middle school thru college age students. We have listened to youth pastors, parents and especially students and we want to amplify our message in a way that they will best receive it: via web communication, YouTube, podcasts and short to the point booklets. We are also in the process of creating an App for iPhone users.”
Evidently taking a cue from the Manhattan Declaration, Exodus wants to make sure its using technology to reach its target audience. And nothing says “reach out and touch the kids” like a cool iPhone app, which will let grade schoolers dial in to Exodus’ brand of hating yourself with just a few taps and swipes.