When popular chipmaker Frito-Lay announced last week that it teamed up with the It Gets Better Project to launch a limited-edition rainbow version of its Cool Ranch-flavored Doritos (just what the world needs), we could almost hear the antigay ignorance spew out before it even happened.
And like clockwork, the bigots came out in droves. How could an American corporation take a stand against LGBTQ youth suicide?!
Many disgruntled fried tortilla snackers also took to the Doritos Facebook page to vent their outrage, where they may have encountered the handiwork of Mike Melgaard.
Mike set up a dummy account named “Doritos ForHelp” with an official-looking chip photo to troll the trolls.
How about we take this to the next level?
Our newsletter is like a refreshing cocktail (or mocktail) of LGBTQ+ entertainment and pop culture, served up with a side of eye-candy.
Many of the angry commenters fell for the ruse, but then, are you that surprised?
H/t: AV Club
Tobi
Doritos ForHelp Whilst be don’t encourage sodomy with our product, mainly due to the sharp angular edges, we do encourage you to use them as part of your daily mastication.
Milton Appleby
No responses from the Doritos guy but Onion like posts from more homophobes
http://allofusgaymen.blogspot.com/2015/09/it-gets-better-rainbow-doritos.html?m=1
BigG
That was awesome
Avery Alvarez
“If you don’t like the product you can always go to Hell”
Dakotahgeo
Absolutely love Doritos!!! And the faux website. what stupid people the homophobes are!
BlueDude
Every day I’m amazed at how f*k*n ignorant, AND outright stupid, the homophobic nutwing base really is! The louder they rant, the more sane folks will come to our side. “From my mouth to God’s ear!”
rss1021
GREAT JOB !!!! STANDING AGAINST BULLYING AND against LGBTQ youth suicide.
rss1021
GREAT JOB !!!! STANDING AGAINST BULLYING AND against LGBTQ youth suicide.
@BlueDude: I KNOW its hate the african americans know what it feels like and other minorities too.
Louis
Fabulous this was a wonderful tactic and these morons fell for it hook line and sinker. 🙂
The fact that these insensitive callous individuals mock the notion of organizations that try to better the lives of those LGBT youth who are struggling and suffering endlessly especially in schools says it all about these peoples so called HUMANITY.
jwtraveler
For everyone singing the praises of Doritos, here’s another perspective.
At last! After more than a year of campaigning, Doritos and its parent company PepsiCo just came out with a new palm oil policy.
The policy contains stronger language around human rights and carbon emissions. And PepsiCo is the first company that’s agreed to publish an action plan within 3 months of releasing this new policy.
But, there’s a problem. The new policy still contains massive loopholes.
Last time, our viral video got PepsiCo back to the negotiating table. So we’ve made another video to get them there again. Can you share?
PepsiCo commitment
Step 1: WATCH our new video.
Step 2: TWEET it @Doritos and @PepsiCo so they know where we stand.
Step 3: SHARE it on Facebook with your friends
PepsiCo’s new policy just isn’t good enough, and still contains loopholes. Under the policy, the rainforest will still be destroyed, endangered species like the Sumatran tiger and orangutan will still suffer, and workers (many of them children) will still be exploited.
How? The policy does not cover PepsiCo’s business partner in Indonesia, Indofood, which produces all of PepsiCo’s products in Southeast Asia.
But PepsiCo has caved to our pressure before — and we can get them to cave again.
The campaign that got us to this point has been incredible. In January, we released a spoof Doritos ad and crashed its annual Crash The Super Bowl ad competition. Our video went viral, hitting a whopping 20 million views. That’s more than three times the views of the 10 official finalists in the competition — combined. It forced the company to defend its mediocre position to journalists and consumers all over the world.
Doritos video
We also plastered campaign ads on the sides of public buses in the home town of PepsiCo’s UK & Ireland HQ — check out our bus in action!
SumOfUs Doritos ad on bus
We delivered our huge people-powered palm oil petition to the bigwigs at PepsiCo. Over 700,000 SumOfUs members have now demanded that PepsiCo change its global palm oil policy, and we made sure that Pepsico felt the pressure right on its doorstep. See below for pictures!
SumOfUs orangutan action London
Our hard work has paid off. PepsiCo’s new commitment is disappointing, but it’s still progress on the old commitment, and we can get PepsiCo to go the rest of the way. SumOfUs members around the world are changing the palm oil sector one day at a time — whether it’s by signing petitions, tweeting at a company, or donating, you’re making a real difference to the future of our rainforests.
PepsiCo uses an immense amount of palm oil: its annual consumption could fill enough Pepsi soda cans full of palm oil to circle the earth at the equator four times. Put another way, the tropical land base needed to feed PepsiCo’s global appetite for palm oil, each year, is a quarter million acres of land, most of which used to be rainforest. Due to its size and influence, PepsiCo has a key role to play in halting the destruction of Indonesia’s forests.
Let’s make sure PepsiCo does the right thing now. SHARE our new video with your friends.
We’ve had victories with McDonald’s and Yum! Brands (owner of KFC, Pizza Hut, and Taco Bell) on palm oil this year, who have both come out with zero-deforestation policies. Now let’s use this video to add PepsiCo to that list.
SumOfUs.org
Appleby
More Christian comments and something I wrote:
http://allofusgaymen.blogspot.com/2015/09/it-will-get-better.html?m=1