Ford Gets Gay In Australia
Ignores American Anti-Gay Activists
 

ford_financing-1.jpg
Ford Motor Company may have buckled to America's anti-gay activists, but the corporation's revving their gay-friendly engine down under.

…Ford Motor Co.'s Australian arm is airing a commercial that includes two same-sex couples—a pair of men and their dogs, and a female couple with one pregnant.

The campaign for Ford Focus and Fiesta, titled "Everyone's Journey Is Different," from JWT, features diversity and first shows the car quickly changing colors…The spot began running over the summer in Sydney and Australia.

Sinead McAlary, manager of public affairs for Ford Australia, says the ad is "designed to appeal to the wide variety of consumers who are now driving smaller cars in Australia." She notes that small cars are now the most popular segment there and "we needed to find a different way to cut through to the consumers who were now looking at these vehicles as real alternatives to large cars.

The advert isn't a social statement—it was simply important that we reflected the world in which our consumers live."

Truth in advertising? How foreign!

 
Comments (1)

No. 1 · leomoore

Truth in advertising has never been a priority for anyone. Religious fundamentalists are not interested in truth and reality, but in presenting an illusion that has never existed. That meshes well with advertising principles. See the similarities?

Posted: Nov 5, 2007 at 11:47 am
Leave a Comment

It's easier to leave comments when you register for an account. It's quick.

Already have an account? Then log in!

Scroll Posts
 


Queerty Team

Editor
Andrew Belonsky

Editorial Director
David Hauslaib

Publisher
Jossip Initiatives

Our Network

Jossip The gossip's gossip sheet

Mollygood Splaying celebrities from A- to D-list

Stereohyped Once you blog black, you never go back

About

Advertise

Privacy

RSS

 
Copyright 2008 Jossip Initiatives LLC