Clever! As part of their effort to sell homo-inspired Tom of Finland cologne, some ingenious marketing types launched an international ad campaign incorporating something every gay loves: a phallus!
The drawings of topless men started appearing next to lamp posts, bollards and pipes in San Francisco earlier this month.
Others have appeared in the Marais area of Paris.
The posters have been arranged with the street furniture to leave passers-by with a none-too-subtle image of masculinity.
The drawings have been placed as part of an advertising campaign for Tom of Finland, a new aftershave from French fragrance firm Etat Libre d’Orange.
The scent is named after the homoerotic artist known as Tom of Finland, who was famed for his heavily muscled and sexualized drawings of gay men.
All the posters used in the campaign, which was devised by the Ogilvy agency, are based on his work.
The Tom of Finland fragrance is designed to smell like “a guy coming out of a shower” according to Antoine Lie, who created it for Etat Libre d’Orange.
Hmm, when we think Tom of Finland, we don’t think “clean.” But maybe that’s just us…