Gay Ads Pay Big For "Friendly" Companies
 
 

absolute8incher-1.jpg
Gay folk continue to capture the collective marketing eye. And so they should!

A survey of 2,259 adults found that 68% of self-described gays are more likely to buy from a company they find gay-friendly. And there are definitely companies – and methods – coming out on top:

Bravo, Apple, Showtime, HBO, Absolut, and Levi's, are the gay-friendliest brands, while WalMart, Dunkin Donuts, Cracker Barrel, Exxon Mobil, and Samsung earn the lowest marks from gay and lesbian consumers, according to the 2008 Prime Access/PlanetOut Gay and Lesbian Consumer Study released today.
…
The study also reveals that 71% of gay and lesbian consumers said they have a more favorable impression of companies or products that feature gay imagery in their advertising. Howard Buford, president and CEO of Prime Access, noted that Levi's, one of the top gay-friendly brands, recently
featured a gay couple in television advertising.

In Absolut's case, we're assuming that includes their now famous 8-inch advert.

 
May 13, 2008 · Link · 2 Responses
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Comments (2)

No. 1 · ggreen

Absolut is the cause of more misrepresentations of gay people’s true selves than any hallucinogenic substance known to man. Nearly all bar fights between two slaphappy queens was started by Absolut, half of all “I’m too drunk to get it up, even with Viagra “ excuses are caused by Absolut. Most of the “one of these days when I stop drinking, I’m really going to do something with my life” excuses are caused by Absolut. Absolut causes ugly people thinking they are attractive. Dull wited morons thinking they rival Dorothy Parker for repartee begins with Absolut. Gay men thinking that fag-hags are cute and funny should stop the Absolut IV Drip ASAP.

Posted: May 13, 2008 at 1:09 pm
No. 2 · M Shane

Assuredly, while alcohol has never led too many people to happy endings. I think that I might note that I have some inteest in gay-friendly brands.
However though, I think that some of the selecting indicates a degree of general political awareness with todays queers.
WalMart, and Exxon/Mobile are just greedy inhumane companies. Exxon/Mobile is the cause of death and destruction daily: all during WW2 they made 25% of their profits from the Nazi's . WalMart has crappy employee policies. Cracker Barrel represents the Old established right wing. Samsung is one of the biggest super multinational Co's.
as is Walmart> They represent the World takover of Corporations/destruction of the spirit of enterprise.
I like to think that my brothers and sisters are just a more politically aware group.
In many cases it is just(sadly) imposible to find American companies (like Levis) but we try our best.

I would like to believe that there is a higher level of inteligence and awareness going on.

Posted: May 13, 2008 at 1:42 pm
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