Seizing on the campaign season fever, pro-gay marriage group No On Prop 8 today released its first television ad.

In this 30-second spot, the first in a family-centric series, a charming couple called The Thorons asking voters to vote against Proposition 8, a ballot measure intent on reversing California's gay marriage win.

Citing their lesbian daughter as inspiration, Mr. Thoron:

All we have ever wanted for our daughter is that she be treated with the same dignity and respect as her brothers — with the same freedoms and responsibilities as every other Californian. My wife and I never treated our children differently, we never loved them any differently and now the law doesn't treat them differently, either.

Mrs. Thoron concludes, "If Prop 8 passes, our gay daughter and thousands of our fellow Californians will lose the right to marry. Please don't eliminate that right, for anyone's family."

Note that the commercial uses the negative definition – "lose the right to marry" – which presents Proposition 8 as prohibitive. Supporters have previously admonished Attorney General Jerry Brown for using such language, rather than phrasing Proposition 8 as a protective measure. Well done, team!