George Clooney's Commercial Timidity
 
 


You may not know this, but George Clooney has been the face of Martini vermouth since 2004. His ads often pop up on European television, where he thinks American audiences won't find him and realize, in addition to lending his name to charitable causes, he lends his name to corporate come ons.

Here’s his latest spot, which, like his previous ads, features Clooney with a moustache, and uttering the one word he knows in Italian.

But analyzing the ad under another context makes it more interesting. In 2005, Britain’s Code of Advertising changed the rules for liquor ads, requiring them not to link alcohol to “seduction, sexual activity or sexual success.” However, romance and flirtation are allowed, which explains Clooney’s PG chase of the object of his desire.

CONTINUED »

 
 
Fark Facebook Digg StumbleUpon Del.icio.us Reddit
Comments (1)

No. 1 · Sharon Hollar

I just watched George's new commercial and I don't know about you, but I can'twait to go out and buy his goods! Great job George……..

Posted: Sep 17, 2008 at 9:26 pm
Leave a Comment

It's easier to leave comments when you register for an account. It's quick.

Already have an account? Then log in!

By posting, you agree to our Comments Policy.

 
 
Scroll Posts
Words… « Next Prev » Busy Bullies.
Queerty Home | Advertise | Copyright 2009 Jossip Initiatives