The Gay and Lesbian Alliance Against Defamation released the nominees for its second annual GLAAD Media Awards in Advertising, which next month will honor companies (heh) for including some queers in their marketing materials, like Givenchy and K-Y. Of course GLAAD might not be the most equipped organization to offer superlatives for advertisers: Evidently, it doesn’t even know what gay ads are out there.
Notes a Times reader to (gay) ad columnist Stuart Elliot: “This is in reference to the Campaign Spotlight last week about the apartment building in Chelsea aiming ads at gay men. Although Glaad said it was unable to find examples of previous such ads, there are at least two examples in the library of the Glaad advertising media program, which incorporates the Commercial Closet archives. A building called Astor Place in Manhattan did a gay-specific ad in 2005. It showed two men on a bed looking out an apartment window at night. The headline read ‘Indulge.’ There was also an ad for the Villas Parkmerced building in San Francisco in 2006. It showed two women with a child, all hugging, under the headline ‘Imagine a neighborhood in San Francisco with more room to raise a family.’”
So congratulations to all the nominees!