So far, the gay Super Bowl agenda has: butts in tight pants; Lady Gaga’s endorsement; Madonna, Nicki, and M.I.A. at halftime; and pop queen Elton John and half-naked David Beckham in ads. Add GLSEN PSAs for stadium-side spectators to the list, and I think we have a pretty balanced programming of events.
“GLSEN is thrilled to share the Think Before You Speak campaign’s message of respect with tens of thousands of football fans attending the Super Bowl this year,” said GLSEN Executive Director Dr. Eliza Byard. “The PSA campaign featuring Hilary Duff, Wanda Sykes and the NBA’s Grant Hill has already reached millions of Americans across the country and we are truly grateful for this opportunity to increase awareness among a new kind of audience about the negative impact of anti-gay slurs.”
The advertising opportunity was made possible as an in-kind donation to GLSEN by Toronto-based Grazie Media. The media company donated airtime for GLSEN’s ongoing PSA campaign that will be displayed on a video billboard positioned directly in front of the Lucas Oil Stadium where Super Bowl attendees enter the stadium. The ad to be played, unfortunately, is the basketball-themed one above, but we guess they had trouble getting Tim Tebow to make a PSA for them.
Now we just need to get these ads on the air for the millions of Super Bowl viewers at home. Any gracious media companies want to come forward?