Already a pro-LGBT company, Google is taking things a step further with Legalize Love, a campaign it launched this weekend aimed at addressing LGBT inequality and discrimination around the world.
“We want our employees who are gay or lesbian or transgender to have the same experience outside the office as they do in the office,” Google executive Mark Palmer-Edgecumbe said at the Global LGBT Workplace Summit in London. “It is obviously a very ambitious piece of work.”
The campaign would be aimed at countries that have laws criminalizing homosexuality on the books, like Singapore, as well as those, like Poland, where discrimination against the LGBT community is rampant. “Singapore wants to be a global financial center and world leader,” said Palmer-Edgecumbe. “We can push them on the fact that being a global center and a world leader means you have to treat all people the same, irrespective of their sexual orientation.”
The project will eventually expand to every country Google has an office in, and will see the Internet giant—already ranked one of the best places to work by the HRC—partnering with other corporations and human-rights groups, rather than developing advocacy groups from scratch.
There’s business sense behind it, too: As Palmer-Edgecumbe explained, an unfriendly environment in a given country means Google sometimes can’t put the best person for the job in place.