When casually logging into Grindr today, say, during a particularly boring meeting or heading to the gym or halfway down the road to Shitfacedburg — population: you — at your local bar, you might inadvertently be met with a reminder about your responsibility to vote.
Grindr for Equality launched on Wednesday, targeting the hook-up app’s 1.5 million gay male users in the US with geo-centric messages informing them about relevant issues as well which local and national candidates support those issues. Grindr for Equality’s main goals are:
- Creating awareness regarding GLBT equality issues being voted on in November;
- Encouraging Grindr users to register to vote, providing them with sources that’ll show them nearby poll locations, and prompting them to vote when the time comes; and
- Promoting knowledge of those presidential candidates and state and local candidates who support GLBT initiatives.
So for once Grindr is urging you to think with your other head, but as Buzzfeed reports, some Grindees might find it hard to tap the “More” button with all their excess blood most likely rushing further south. Still, good for Grindr and CEO/founder Joel Simkhai for trying to put the “pol” back in politics.
According to Simkhai, “There is no election or town too small to have a gay voice. We’ll use Grindr to unite gay men across the country, make that voice grow louder and have a nationwide impact.” And once we’re all united, well, that’s when the electoral process really takes off.