KNOW YOUR AUDIENCE

Grindr Recommends You Order The Truvada, Hold The Slut Shame

Screen Shot 2014-08-08 at 11.13.33 AMGrindr is a lot of things. Battery killer, time waster, hook-up facilitator and late night drug solicitation tool to name just a handful. Now it can add this: PrEP marketer.

It’s no surprise that guys are hooking up online in staggering numbers — there’s a bevy of scandalous services out there — so if the goal is to reach a market of potentially unsafe sex practicers, seems like a good place to start.

They recently told Buzzfeed in a statement:

To date, Grindr has helped raise awareness surrounding numerous PrEP initiatives including studies and information sessions.

Grindr is highly committed to promoting safe sex within the community and strongly encourages our users to engage in safe sex practices, get tested and know their HIV status.

And here’s what you might have seen lately before you load more guys:

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