Hallmark's reaching out to the homos with a new set of gay marriage greeting cards, the latest lavender shift for the legendary company:
"It's our goal to be as relevant as possible to as many people as we can," Hallmark spokeswoman Sarah Gronberg Kolell said.
Hallmark's largest competitor, American Greetings Corp., has no plans to enter the market, saying its current offerings are general enough to speak to a lot of different relationships.
Hallmark started offering "coming out" cards last year, and the four designs of same-sex marriage cards are being gradually released this summer and will be widely available by next year. No sales figures were available yet.
We like the idea of homo-specific cards, however we're a bit nauseated by these greetings: "Partners in life and love…"? It's the thought that counts, yes, but – barf!
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ALL Hallmark greetings are barf…good to see we're included in the barfworthy masses, though.
Everyone wants to make a buck off the fab gays now.
Agreed, but a lot of gay couples getting married I've met and read about are pretty sappy, so they'll dig this.
lighten up, Queerty, at least they made an effort and frankly most of us are having a difficult time finding a referencial name for our unions.
Ugh, there just as sappy and sugary as regular wedding cards. Which I suppose is nice, but ….ugh.
For inside the cards, you would prefer something a little more like "He wants to fist your love canal until the end of time!" or "Now you guys can fuck each other stupid in the shower EVERY day!" or "Now you can pay bills all the time just like the breeders!"…
Give it time. Anything good is worth waiting for.
To be fair, all greeting cards are sappy like that :p Good to see them making the effort though ^_^