Hallmark's reaching out to the homos with a new set of gay marriage greeting cards, the latest lavender shift for the legendary company:
"It's our goal to be as relevant as possible to as many people as we can," Hallmark spokeswoman Sarah Gronberg Kolell said.
Hallmark's largest competitor, American Greetings Corp., has no plans to enter the market, saying its current offerings are general enough to speak to a lot of different relationships.
Hallmark started offering "coming out" cards last year, and the four designs of same-sex marriage cards are being gradually released this summer and will be widely available by next year. No sales figures were available yet.
We like the idea of homo-specific cards, however we're a bit nauseated by these greetings: "Partners in life and love…"? It's the thought that counts, yes, but - barf!
Ft. Worth Cops Who Stonewall’d Gay Bar Are Up Shit’s Creek (12)
· Steve says: @Tom in Lazybrook: All of that can be brought to light. The method is called... »
BREAKING: Sarah Palin to Resign As Alaska Governor (53)
· epluribusunumjk says: I think that while there might be a scandal, the woman is just a fucking... »
· galefan2004 says: @Marius: Maybe Obama is tired of Hilary and in the spirit of bi-partisanship (this... »
TRIFECTA: TV Land, Tonys, And Now the Emmys for Neil Patrick Harris? (11)
· epluribusunumjk says: Isn’t trifecta a type of betting? I have heard people use it in this... »
Stop Reading Andrew Sullivan. Start Reading Glenn Greenwald (40)
· Andrew W says: Good heavens, Queery. What is happening to you? The gist of Sullivan’s piece is... »
NAACP’s Julian Bond Delivers the Gay-Black Bond We’ve Been Working Toward (35)
· f.boykin says: getreal — another young stupid black– fooled by the lack of leader... »
If You Let Gays Get Married, Straight Men Will Leave Their Wives For Other Guys (35)
· galefan2004 says: @alan brickman: Yes because all women are good for is sex, cooking, sewing and... »
· galefan2004 says: @Cam: That is pretty much exactly what I thought when reading this. The dude has... »
PHOTOS: Wrapped In Patriotism (13)
· galefan2004 says: @M Shane: What we once were? You mean a sexist, racist homophobic nation that... »
More Gays are Getting Gay Married in Gay Iowa (7)
· bobby says: At least two weddings in Sept. that i know of! :) »
ALL Hallmark greetings are barf…good to see we're included in the barfworthy masses, though.
Everyone wants to make a buck off the fab gays now.
Agreed, but a lot of gay couples getting married I've met and read about are pretty sappy, so they'll dig this.
lighten up, Queerty, at least they made an effort and frankly most of us are having a difficult time finding a referencial name for our unions.
Ugh, there just as sappy and sugary as regular wedding cards. Which I suppose is nice, but ….ugh.
For inside the cards, you would prefer something a little more like "He wants to fist your love canal until the end of time!" or "Now you guys can fuck each other stupid in the shower EVERY day!" or "Now you can pay bills all the time just like the breeders!"…
Give it time. Anything good is worth waiting for.
To be fair, all greeting cards are sappy like that :p Good to see them making the effort though ^_^