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MODERN FAMILY

Hallmark Releases First-Ever Gay Father’s Day Card

father's dayHallmark’s doing a lovely job of celebrating Pride Month: in addition to releasing some cute rainbowy animations, they just put out their first-ever two-dad Father’s Day card.

They’re the work of Kylie Wu, who writes, “I’m so proud to be the artist involved in making the first ever same-sex Hallmark eCard featuring two gay dads. And I’m proud of Hallmark for celebrating people’s differences! It doesn’t matter who’s in it, LOVE makes a family.”

It’s been a long time coming. Hallmark only started offering wedding cards for gay couples in 2008 (!) and was the target of a petition last year. Kristiana Johnson set up a Change.org petition, asking the company to provide Mother’s Day and Father’s Day cards for folks who were raised by LGBT parents.

At the time, Hallmark said they didn’t have any plans to do so (!!) and that if you wanted to send a card to your gay parents, you’d just have to buy a blank card and write it yourself. (!!!)

That was the same year that President Obama invited two gay dads to the White House for a Father’s Day celebration.

But now, finally, Hallmark is getting with the times. They don’t have a physical card just yet; this is online-only. But maybe before the decade is out they’ll get around to updating their messages.

Father’s Day is this Sunday, the 16th, by the way. Don’t let it slip by without at least a call home to dad!

By:           matt baume
On:           Jun 12, 2014
Tagged: ,
  • 8 Comments
    • cformusic
      cformusic

      awwww

      Jun 12, 2014 at 2:00 pm · @ReplyReply to this comment ·
    • Cam
      Cam

      IT is an adorable card.

      Jun 12, 2014 at 2:23 pm · @ReplyReply to this comment ·
    • Dxley
      Dxley

      Is that Russell Tovey?

      Jun 12, 2014 at 3:08 pm · @ReplyReply to this comment ·
    • masc4masc
      masc4masc

      @Dxley: …and don lemon.

      dating a black guy will help us get our angel wings. WE GET IT.

      Jun 12, 2014 at 3:19 pm · @ReplyReply to this comment ·
    • mulletkitty
      mulletkitty

      @masc4masc: Who’s “us”?

      Jun 12, 2014 at 5:36 pm · @ReplyReply to this comment ·
    • Mezaien
      Mezaien

      VERY NICE! time to change my mind about “Hallmark”.

      Jun 12, 2014 at 6:08 pm · @ReplyReply to this comment ·
    • stranded
      stranded

      Looks cute, but cards are still tacky.

      Jun 12, 2014 at 6:08 pm · @ReplyReply to this comment ·
    • hotshot70
      hotshot70

      Hallmark: for people too dumb or too lazy to come up with an original thought.

      Jun 13, 2014 at 3:45 pm · @ReplyReply to this comment ·

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