I like this ad, though I'm not sure I really understand it …

What a charming family! Now, can I get a pastrami on rye?

Adorable

That was actually kind of cute. Nice to see a gay family not used as a punchline.

Love that Robert Deniro.

That was great.

Where is this running?

haha! that was cute.

haha

"Yeah, you got it, kid."

Very Deniro-esque.

Too cool!

But, like, is it meant to be a gay family? The kids call the Deli guy "Mum" and it seems to be more about having your own Deli worker at home than anything else …

CG, that's exactly what it's about.

CG, it's called "advertising" and "creativity" and "twist" – it's playing with the notions of:
1) nuclear family
2) deli in the home
3) gay parents
You know, like a grocery store owner telling people not to squeeze the toilet paper.
Got it?

yes, the Mother is replaced by a surly deli guy, meaning it's like having a deli in your home if you use there mayonaise. It's really just another example of a bad gay joke, I'm so sick of them.. they are all over TV, even shows like Will and Grace, haha laugh at the the fags doing what straight people have been doing in media forever.

I guess I had a different take as I liked it. Original and liked the fact that the purported gay content wasn't offensive like the Snickers bar where the guys accidentally kiss and lose their minds and freak out. At least with this, it was no big deal, the kiss that is (which is the way it should be). Also, the condiment (the premium deli mayo) takes precedence over the incidental gayness, the kiss being inconsequential.

I suspect that Mum services the Maytag repairman and all of his counterparts while hubby (oh, gross…) works to support Mum's lazy ass.

Next video: Mum's caught sniffing the skid marks in Junior's undies. What a perv……….

RPCV: I suggest you walk to the Golden Gate Bridge, climb the rails, and jump. This is the only solution to your sad, self hating state. There is no hope for you RPCV. The medicines aren't working, mom doesn't care, he hasn't called back. End it, once and for all. And, don't worry, you'll be dead far before you hit the water.

I like it, but far less than this Guinness commercial from 1995, which sadly never aired.

http://youtube.com/watch?v=Njv9CtLHG1o

AKN, "Not everything in Black + White Makes Sense"?

I don't think that ad should have aired; at least, not with that tagline.

I now boycott all Heinz products. Our family will never spend another red cent on Heinz products.

ALWAYS-RIGHT: You are right in this case!! Good for you!

I don't buy Heinz products simply because Teresa Heinz Kerry is heir to the fortune. She's such a weird bitch. I don't want to give ONE CENT to her or her horse-faced husband, John.

RPCV, are you sure you're not a fag-bashing, st8 who loves to come on gay blogs for their jollies?

And, if it turns out that you really are gay, then I would like to play yenta matchmaker. Oy, have I got a goy for you!

His name is francher12 and he can be found on the News blogs on Gay.com.

With two self-loathing, depressing and pessimistic attitudes you guys display, yours would be a marriage made in hell.

After all, misery likes company, you know?

Funny, I didn't think it was a gay nuclear family at all. I thought it was a het family, but substituting the Deli Guy for an ordinary English mum, becuase of the Heinz.

I don´t think this ad represents a gay lifestyle or a same-sex family unit. In fact, i believe this is a very badly executed attempt at humor and something with which the gay community shouldnt waste its time. Man to man kissing as a punchline? how far back are we?

please, stop creating a media buzz for this company and this product. Leave the topic alone.

let them hear us! write an email to pressoffice@uk.hjheinz.com with copy to butlerc@amvbbdo.com, Ted.Smyth@us.hjheinz.com, Nigel.Dickie@uk.hjheinz.com and Consumer.Contact@uk.hjheinz.com

subject: Censoring of Heinz Deli Mayo TV ad

dear mr. or mrs. i’m really disappointed, why did you remove the Heinz Deli Mayo TV ad made by BBDO only because a bunch of sick homophobes pressured you to do that? you are endorsing a homophobe agenda and i won’t buy any of your products again until you repair the damage you have done. you have lost one customer, and i’m pretty sure i won’t be the only one. have a nice day xxxxxx

and sign the petition too: http://www.petitiononline.com/heinz/petition.html

we are a lot more than 200 sick homophobes, and they have lost us as customers!

Una, I wouldn't advise anyone to write the folks at Heinz with the angle of "don't give in to those sick homophobes". Just stick to the facts: that you disapprove of their decision to pull the ad, why you want it re-released, what your actions will be as a result of their not being willing to do so, etc.

It's likely more effective to do that than go off on a rant about "sick homophobes".