Since launching last weekend, the #cockinasock campaign has (thankfully) gained more traction over time. What began as a grassroots Instagram campaign designed to raise awareness and funds to help fight testicular cancer has grown into a full-blown craze, and an overwhelming number of sexy men have posed almost completely nude for the sake of a good cause.
For those of you behind on the times, the campaign is drumming up support for Cancer Research UK. Those posting #cockinasock pics are encouraging others to text ‘SOCK70 $amount’ to 70070 (in the UK), or if you’re in America, help by giving at justgiving.com.
At the end of the day, whether you’re a fervent supporter of cancer research or a sad Vice contributor that thinks charitable acts are “bullshit,” these are the very best #cockinasock pics you’re ever going to find:
Danny Charge, model, @cockinasock
Calum Best, model, @CalumBest
Chris, The Dreamboys, @TheDreamboys
Luke, The Dreamboys, @TheDreamboys
British soldiers, str8uklads
Rowan, The Dreamboys, @TheDreamboys
Martin, The Dreamboys, @TheDreamboys
Marlon Mckenzie, The X-Factor, @MarlonMckenzie