“We’ll deck the halls, but we draw the line at gay apparel,” announced Canadian radio station Q104, “the home of rock’n'roll,” in a new holiday promo spot. Whoops! That was enough to get the gays upset.
The Nova Scotia Rainbow Action Project intervened, and got Q104 to realize the error of their ways. The radio station has been supportive of LGBTs, the group said in a release, but the ad went too far. Q104 brass agreed, saying in a statement: “Our sense was that this piece was an innocent joke. However, upon further reflection and discussion, we decided it would be to the benefit of the radio station, our audience and the community at large to change the wording of the ad to present a positive portrayal of the word ‘gay.’”
Which is exactly what they did. So goes the new holiday jingle: “At Q104, we’re all about decking the halls, and if the mood strikes us, donning a little gay apparel.” Wonderful!
Now they just need to learn how to throw a Christmas toy drive without the Salvation Army.