Ever since NBC Universal execs learned they would officially be losing Project Runway on Bravo, theyâ€™ve been working overtime to tear the brand apart. Why should they bother promoting a show that Harvey Weinstein ripped away from them to take to Lifetime, where heâ€™s set to bag a bigger payday from production and product placement fees?
At first, the negativity was subtle. Bravo execs kept quiet as they stole Runwayâ€™s brilliant production team, Magical Elves, away from the show in an exclusive deal. And then the more obvious signs arrived.
Project Runwayâ€™s fifth season, and the last for Bravo, premieres on Wednesday. And by the time it arrives, and certainly by the time it wraps, its varnish will be worn, damaged, or gone altogether.
So just how is Bravo systematically sabotaging the Project Runway brand?