branding

How the London 2012 Olympics Is Going to Make Itself Look Even Gayer

When the Olympics arrive in London in 2012, attendees (and visitors to NBCOlympics.com, I’m sure) will have the chance to purchase special edition gay badges “featuring the rainbow flag and London 2012 logo.” Even rugby champ Gareth Thomas approves of the idea! But, uh, aren’t the London 2012 Olympics already sporting the gayest emblem evs?

Think of the children!

What do you think of this post?

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Jump to 13 Comments

By: John Rogers
On: Jul 5, 2010
Tagged: 2012 olympics, branding, London, Marketing, Olympics

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13 Comments

No. 1 · PLAYS WELL WITH OTHERS
Those mascots are simply too bizzare for words…………

Jul 5, 2010 at 11:42 am · @Reply ·
No. 2 · Wyatt
Who approved this? Were they high?

Jul 5, 2010 at 12:59 pm · @Reply ·
No. 3 · Paul Mc
At least they are not yet another dreary stuffed toy come to life.

Certainly the gayest mascots … now with added rainbow ‘community diversity’. Hurrah.

Expect gays and drag queens at opening ceremony.

Jul 5, 2010 at 1:08 pm · @Reply ·
No. 4 · jeffree
Yowza: I did not realize that use of halllucinogenic ‘shrooms was so rampant among UK advertising/ marketing execs. Thats’ serious nightmare material — not appropriate for humans under 9 y/o.

I hope they reconsider these mascots. And go for the de-tox……

Jul 5, 2010 at 2:35 pm · @Reply ·
No. 5 · tarxien
Here’s the badge and a link to the 2012 shop

http://shop.london2012.com/London-2012-Olympic-rainbow-pride-pin-badge/30016710,default,pd.html?cgid=Pride

Jul 5, 2010 at 2:37 pm · @Reply ·
No. 6 · Jason Dancin'
one-eyed purplish monsters with ridges for heads and a long shaft of a body, anyone?

can i suck one?

Jul 5, 2010 at 4:00 pm · @Reply ·
No. 7 · Jason Dancin'
oops they aren’t purple they’re white
i still want to suck one

Jul 5, 2010 at 6:51 pm · @Reply ·
No. 8 · PLAYS WELL WITH OTHERS
@Jason Dancin’: You know when something is as obvious as the nose on your face?? (Or in this case the dick between your legs :-p) I actually didn’t get the absolutly phallic look of those peen people mascots untill I saw your posts. And being that they are English its only proper they are proper English peen with a turtleneck sweater………(If you’ve been, you know exactaly what I am talkin’ ’bout :-p )

Jul 5, 2010 at 7:18 pm · @Reply ·
No. 9 · Alexander
The whole world’s bizarre…

Jul 5, 2010 at 9:53 pm · @Reply ·
No. 10 · Felix
Cute! Loved’em

Jul 6, 2010 at 12:01 am · @Reply ·
No. 11 · Jason Dancin'
@Plays Well With Others. I play well with you. ;)
Everything I see in this world is through a penis-colored lens. Peen, peen, peen everywhere. I’m gay, out, proud, and I love it. Oh gotta go…a penis is calling.

Jul 6, 2010 at 10:19 am · @Reply ·
No. 12 · ksu499
Wow. And I thought Izzy was bad.

Jul 6, 2010 at 10:49 am · @Reply ·
No. 13 · Tonic
I love that they’re imaginative and leaning towards abstract and weird. Unless they look different in other photos, I have never seen a penis that looks similiar – and I’ve seen alot.

Jul 6, 2010 at 5:02 pm · @Reply ·