Remember Malcolm, the adorable seven-year-old boy whose parents gave him $140 to donate to charities of his choice, and he decided to split the cash between the L.A. Gay & Lesbian Center and the Human Rights Campaign? Over 1,000 of you shared our post on your Facebook walls, so it certainly resonated. Earlier this month the Center shot out an e-blast alerting members to Malcolm’s story (including cute photo) and calling on its supporters to do as Malcolm did and throw some cash to a good cause. I can’t be sure, but I’d wager a guess the Center collected a decent amount of cash from the campaign. HRC, the other organization Malcolm donated to, appeared to sit on this opportunity, but we knew it was coming: Two days ago HRC chief Joe Solmonese signed his name to an email asking, “Will you match Malcolm’s commitment to equality by donating $70 as well?” For some reason, when the Center does it, it seems charming; when HRC does it, it seems exploitative. But maybe that’s just because HRC is exploitative.