endorsement deals

Jillian Michaels Likes The Way GoDaddy Exploits Women

I completely missed outgoing The Biggest Loser trainer Jillian Michaels’ GoDaddy.com Super Bowl commercial, but I’m just now seeing the behind-the-scenes footage. And what, pray tell, do we learn about a press shy woman being paid to slap her name and face on yet another company? That she loves the dot-com domain name service, because “they take strong women who excel in male-dominated sports and they celebrate that, and they allow you to be powerful and successful.” So long as you’re breasts are pushed together and your torso is exposed.

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By: Max Simon
On: Feb 23, 2011
Tagged: endorsements, godaddy, jillian michaels, the biggest loser

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4 Comments

No. 1 · mario
What’s with all the gender-wank stories around here lately?

If Queerty is planning on turning into some kind of gay Jezebel warn me now so I can avoid this place too.

Feb 23, 2011 at 4:02 pm · @Reply · Flag
No. 2 · jason
Jillian Michaels is a loser. It’s women like her that we need to criticize. She comes across as a man-pleasing doormat.

Feb 23, 2011 at 4:10 pm · @Reply · Flag
No. 3 · biguy
Love Jillian!

Feb 23, 2011 at 6:21 pm · @Reply · Flag
No. 4 · Codswallop
The Go-Daddy commercials are really odd, PG rated lesbian porn for straight guys. That’s their marketing strategy?

And ever website I’ve seen with a go-daddy domain has been a crappy, ad-filled mess.

Feb 23, 2011 at 8:50 pm · @Reply · Flag