A different phone number seen in one add might not be the same company. Sometimes unethical or dishonest people try to use someones reputation to get CC numbers or deposits. It’s a form of identity theft. So, I cross check the contact information against the BBB, the business license, and maybe some other resources, and use only the vetted contact info.

When I am buying an inexpensive thing, I might be less careful. But expensive things come from vetted vendors only. And, intangible things, like insurance, require especially careful vetting. The thing that you buy when you buy insurance is a promise. And, that promise is only as good as the reputation of the vendor.

The grammar is a bit misleading but if I am interpreting it right it says he advertised in only ONE magazine for one year. There was his mistake right there. If after three months you are getting no where then start looking at other gay magazines and websites. Who ever this agent is clearly does not understand marketing in the new mass media market.

There are blogs out there (strait and gay) that literally make no sense at all and amount to journalistic nightmares but are getting in excess of one million hits per month. That is where you want to go to get your name out there.

Read here: http://en.wikipedia.org/wiki/T.....ly_Gay_Duo

See the opening credits here: http://www.youtube.com/watch?v=ZEAYcR8w_tE

Phonebooks get delivered here every six months or so, it seems. We put them in the recycling bin. People somewhere must be using them because they keep getting printed, but…….

My primary care doc is gay, the dentist isn’t, my attorney WAS gay until he retired [!] and passed his firm onto his straight neice — who’s still wonderful. The “tax guy” is a lesbian. Yes I allow a straight man to cut my hair — he’s a neighbor, and he’s very good! Our auto and homeowners’ etc. insurance agent is a member of the family. The optician is super-Gay!

Point is: once people find an insurance agent/doctor/hair person/trainer etc., they don’t usually switch unless they’re unhappy or they move. If they’re just now finding one or wanting a new one, they may ask friends as to who’s good, may check out names/references online, or may meet or hear about someone who’s “really” good and check that person out.

I hate to admit this, but I don’t read the ads in the gay papers, or the straight papers. I do read some of the news items and columnists. Where I used to live, I did find a real estate agent because she wrote a column in the gay paper and I did check her rep/creds out online.

Just placing an ad doesn’t get people to notice you or switch to you. You have to network, develop a reputation, and have a solid online presence.

Notice he didn’t say where he advertised. If it was in OUT In Jersey, no shock there, as it has poor circulation and distribution.

And does anyone actually read the non sex, non bar/club ads in the gay party papers anyway?