THE SHOT — Should we be impressed Kellogg’s is telling parents (in Brazil) that it’s no big deal if they’ve got gender-bending kids, or concerned that Kellogg’s is telling parents it’s healthy to feed their children a bowl of diabetes every morning? (via)
the shot
Kellogg’s Health Message for Parents of Boys Who Play With Barbies
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Keith Kimmel
I say let the kids worry about their own health. At least the company is not advocating hate.
romeo
Keith, have you ever seen what kids eat when left to their own devices? LMAO
Keith Kimmel
Yes, I have. What I was thinking didn’t really translate into a blog comment well. The phone was ringing and IM going off. Let me try again.
QUEERTY, which I normally don’t chastise for its negative tone, went to far with its snide comments. The idea that a major corporation is willing to use transgendered people (or people playing the role) in its ads and making the topic that its OK to be different (even if different means transgendered) and then running such ads in mainstream media instead of relegating the campaign to some homo-friendly publication is a HUGE fucking step forward for these folks who often face discrimination even when they are surrounded by gay folks.
Leave it to the parents to worry about the health. I’ll take this positive step forward for face value and let Kelloggs have a pass on the sin of selling junk food to kids. They are hardly alone. And even kids who eat junk food make it to their 30s. The same cant be said for far too many transgendered people who were beaten to death before they could die of diabetes.
GeoffM
Good god…that kid w/the barbie is me at that age. Drove my dad nuts.
REBELComx
Since Frosted Flakes actually stopped using so much sugar a few years ago, they aren’t nearly as delicious.
I’m glad to see them doing this kind of advertising, but I would be happier if they tried it here in the US.
Dave
I love foreign advertising. It actually involves creativity and freedom. The US is so scared of everything when it comes to cereal.
Lady Ga-Gasp
Sugar laden cereals. Cigarettes. Booze. The last resort of unhealthy products: the gays. As a drinker, smoker and lover of Cap’n Crunch, I’m all for it.
WTF?
I ate crap like that as a kid and I’m just fine. And I agree: once they started cutting back on the good stuff (like flavor), you can actually taste now how crappy these cereals are underneath. Case in point, Fruity Pebbles tastes like bits of cardboard these days. The cocoa has less cocoa too. 🙁
dvlaries
Playing with dolls is further than I went at that age, but I could play a mean game of jacks and could jump rope well enough not to be asked to leave the group.
FakeName
I was so good at jump rope that I got two of them for my sixth birthday. Two jump ropes, and Cher’s Greatest Hits.
Wade MacMorrighan
And THIS from the co. that convinced nearly 100 years of parents to have their sons circumcised for “health” benefits, even though it was REALLY to keep them from masturbating because the foreskin is the MOST erogenous tissue on the male body! But, I digress…
Why can’t they run ads like this here at HOME?!
strumpetwindsock
@ Wade MacMorrighan
That’s also why they invented the cereal – bland so that it would not excite passion.
Tessie Tura
Wade beat me to part of what I wanted to say – I read that Kellogg’s went into the cereal business in the beginning to keep boys from masturbating – supposedly if they were fed good nutritious food, including a healthy breakfast, this would reduce the urge. (This is in one of the “Book(s) of Lists” – a list of things invented for outrageous reasons…)
Keith Kimmel
Well, we all know that masturbation makes you go blind…
Joseph
Some of us still eat junk food into our 40s and are doing fine.
schlukitz
True, No. 13 – Keith and No. 14 – Joseph, but it’s those coke bottle bottom looking glasses that I really hate wearing. LOL
10steps
Every now and again, say once a year, I sneak into my local supermarket and buy lucky charms. At the register I’m actually embarrassed to have it flung out into the open!
David S.
I’m not really seeing this as an ad promoting acceptance. It seems more like a message of, “Never mind your son’s weirdo queerness. At least he’s physically healthy.”
terrwill
schlukitz: What about all those poor kids with hairy palms????
;-P
schlukitz
No. 19 – Terrwill. LOL. Guess it comes with the territory.
Male masturbator
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Should we be impressed Kellogg’s is telling parents (in Brazil) that it’s no big deal if they’ve got gender-bending kids, or concerned that Kellogg’s is telling parents it’s healthy to feed their children a bowl of diabetes every morning?
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